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Order of the keyword

Discussion in 'White Hat SEO' started by ipodlover, Apr 8, 2011.

  1. ipodlover

    ipodlover Registered Member

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    I apologize in advance if someone has answered this previously.

    When we are doing the SEO, does it matter with the order of the keyword phrase. For example if I am trying to rank for "ski boots", should I also go for "boots ski"? In other words, if someone did put into Google, "boots ski", I want my listing to show up. So if I only concentrate on ranking for "ski boots", will this person's search for "boots ski" find me?

    Thanks.
     
  2. artizhay

    artizhay BANNED BANNED

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    First you have to figure out if it's worth your time. For example, my keyword has 9900 exact searches and I'm #5. I just recently discovered that a reordering of my keyword has 12,000 exact searches and I'm ranked #12. In this case, it's beneficial for me to go after this keyword because it could double my traffic.

    However, if there aren't very many searches for the keyword variation, you'll be wasting time pouring too much effort into few results. It won't be a good ROI of your initial investment of time and resources.

    You can argue that little keywords can add up. This is true, but big keywords add up faster for equal or less work. Using product as an example, I'd rather sell a few net $50 items than a bunch of net $1 items. Same with getting keywords.

    However, if you think it's worth your time, you'll find that on-site SEO will work simultaneously and well for both keywords.
     
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  3. ipodlover

    ipodlover Registered Member

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    I understand what you are saying in terms of ROI.

    So you are also saying ranking for "ski boots" as #1, does not mean that I will be ranked if someone is searching for "boots ski".

    Thanks.

     
  4. artizhay

    artizhay BANNED BANNED

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    Yes, exactly. Since they are technically different keywords, they show different results. However, if you optimize your page for "ski boots," it will easily rank for "boots ski" as well, you just may need to build lots of links for "boots ski" to bolster it.

    However, this is where the deciding if it's worth it or not comes into play. Regardless of whether or not skiing is your actual niche or just an example for the thread, "ski boots" has 18,1000/9900 global/local exact monthly searches, whereas "boots ski" has only 590/73. That's when you decide that "boots ski," while you may end up ranking for it without your effort, does not deserve your valuable time for such little potential conversions.
     
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  5. vlerian

    vlerian Junior Member

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    very good explanation artizhay.
    If you think the 'alternative keyword' is worth the time go fo it.

    I have quite similar experiences with this one.
    Let's say "acne treatment" (just example)
    Since I already rank #1 for that keyword, it is lot easier to get rank for:
    "treatment for acne" and "treatment of acne"

    Ranking for those 3 keywords give me a big boost in traffics.
    I only need to add those additional keywords on the content (maybe on meta as well)
    then start build links using them as anchor text.

    without those additional efforts I'll never rank for those additional keywords.
    maybe in page 2 (that virtually will never bring in traffics)