I apologize in advance if someone has answered this previously. When we are doing the SEO, does it matter with the order of the keyword phrase. For example if I am trying to rank for "ski boots", should I also go for "boots ski"? In other words, if someone did put into Google, "boots ski", I want my listing to show up. So if I only concentrate on ranking for "ski boots", will this person's search for "boots ski" find me? Thanks.