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Optimising for regional variation of keyword

Discussion in 'White Hat SEO' started by dcuthbert, Apr 14, 2012.

  1. dcuthbert

    dcuthbert Regular Member

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    Hey,

    I'm in the process of creating a site which I hope will be fairly successful, but the problem is the main keyword - basically the keyword means different things in different countries (in the UK, US and Australia it means different things)

    My site will be based around the UK meaning of the keyword, so obviously I want to rank it in Google.co.uk, but not in Google.com, since the traffic from ranking it there would be irrelevant.

    Any tips for this? I'll get a .co.uk domain rather than .com, but is there anything different I should do with regards to backlink building which would help rank it in G.co.uk only? I've ranked plenty of sites in Google.com and .co.uk tends to fall into line with .com, but I've never tried to rank a site in only the UK version of Google.
     
  2. milian

    milian Power Member

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    just do everything the same, the site will already be geotargted to the uk, so you dont need to do anything different.

    Some people might say get some links from .co.uk, but I dont think thats needed at all. My site is .co.uk, i rank all over page 1 and have never gone out seeking backlinks from uk sites.
     
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  3. jibjabber

    jibjabber Newbie

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    Google is getting better at semantic search meaning, it can understand the intent of the searcher/author. The more content you have that would indicate which meaning of the keywords you are targeting, the more Google will understand. Ideally, using similar words (i.e. amber, yellow, gold) can be helpful. If you are more programming savvy, you can also use schema markup to help with the meaning in same cases. Also, as Milian mentioned, using webmaster tools to geotarget UK will also help.
     
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  4. makinsales

    makinsales Regular Member

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    Are you from the uk? I would definitely use uk based hosting plan for the site, you dont want a. co.uk on US hosting.
     
  5. jamunkala

    jamunkala Regular Member

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  6. dcuthbert

    dcuthbert Regular Member

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    Is there any evidence that the location of your host makes a difference? TBH I've never heard it mentioned before. I suppose it makes sense in some ways, but I'm not convinced it would have any effect.
     
  7. milian

    milian Power Member

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    he said he would be getting a .co.uk, so no need to geo target it. Also as a side note you cant set geo target on country specific TLD's, the option is not available in web master tools.