About 30 years ago I was in an agent training program for a life and disability insurance company called Certified Life. For those of you who don't know, insurance agents are basically nothing more than affiliate marketers for insurance companies. An insurance company's agent training program is designed to teach everything about insurance necessary to get a state insurance agent license, while at the same time teaching the agent trainees about proven sales and marketing strategies. One of the first things they teach about marketing is called the "Rule of Seven". The Rule of Seven basically states that a prospect will need to see your sales presentation seven times before they decide to buy. Now the actual number might vary. Some people may make a purchase on the first presentation, others might decide on the second, third, or fourth meeting, and still others may actually need seven presentations before they take action. The point is if you have multiple opportunities to present your information to the same prospect then the chance of making a sale increases dramatically. What this means is if you only give yourself one chance to make a presentation, then you're losing the bulk of your potential sales. With online marketing, what the Rule of Seven means is if you just send your visitors to the sales page without collecting a way to contact them again, then you're losing a lot of potential sales. That's why all the biggest marketing gurus and the top super affiliates all say the same thing, to make the most money online you need your prospects to opt-in to your list before sending them to your offers. I'm sure you've all heard the adage, "The Money is in the List". The reason that statement is true is because of the even older adage, "The Rule of Seven". So, if you're involved in any marketing where you're promoting specific products then you should try to get your visitors to subscribe to your mailing list before you send them to the offer. The easiest way to do this is offer your visitors something free that they'll recieve by email, once they request that info you can also send them second and third chance offers as well. One thing to remember about free offers though is don't target traffic campaigns for the free info. Always target for people looking to buy something. Once those visitors get to your site then you offer the freebie as a bonus for submitting their email. If you actually use a freebie offer to target for traffic, then the list you build will be mostly a bunch of people looking for freebies. What you want to target your traffic campaigns for is potential buyers, then the freebie offer will just help you build a list from those potential buyers.