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Opportunity or not?

Discussion in 'White Hat SEO' started by Tekka, Feb 16, 2012.

  1. Tekka

    Tekka Newbie

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    Hey, I have a 4 letter acronym domain that I've owned for 13 years since 1999 and I've never done anything with it. I recently had some valuations done by domain brokers and I'm told based upon recent comparable sales and the high market value of the acronym that it's worth around $285k.

    Of course finding someone to actually pay that much is a whole other game so I'm not paying too much attention to the valuation, what I care more about is "further increasing" its market value by getting it to rank high for the last three letters

    I don't want to reveal the real name but I can tell you the last three letters are a common high value acronym in a multi-billion dollar market and according to Adwords there are:

    Broad Match: 9M+ Searches/month
    Phrase Match: 7.5M+ Searches/month
    Exact Match: 500k+ Searches/month

    That's for the last 3 letters of the name, all 4 letter are also a searched term and a variation of the three letter acronym but with nowhere near the volume of searches.

    So, I obviously want to rank for the last three letters and my question is, is this doable?
    Will the full 4 letter valid acronym get in the way of focusing on the last three letter acronym I care about?

    There are over 800 search terms for the last three letters I care about, given the volumes of searches and everything else above do you think it's worth trying to get ranked for the last 3 letters?

    I've done some reading up on SEO but can't seem to find the answer to this so I'm hoping someone here can help.

    I appreciate your input and thanks.
     
  2. midnight_focus

    midnight_focus Power Member

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    you can rank for any keyword, the question is how tough the competition? How much are you willing to pay to achieve results?
     
  3. Tekka

    Tekka Newbie

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    I suppose a simpler question to ask may be how much weight is Google placing on the domain name as it relates to the keyword focus.

    I realize I can rank for anything but does matching the focused keyword to the domain name act as a significant force multiplier?