Hey, I have a 4 letter acronym domain that I've owned for 13 years since 1999 and I've never done anything with it. I recently had some valuations done by domain brokers and I'm told based upon recent comparable sales and the high market value of the acronym that it's worth around $285k. Of course finding someone to actually pay that much is a whole other game so I'm not paying too much attention to the valuation, what I care more about is "further increasing" its market value by getting it to rank high for the last three letters I don't want to reveal the real name but I can tell you the last three letters are a common high value acronym in a multi-billion dollar market and according to Adwords there are: Broad Match: 9M+ Searches/month Phrase Match: 7.5M+ Searches/month Exact Match: 500k+ Searches/month That's for the last 3 letters of the name, all 4 letter are also a searched term and a variation of the three letter acronym but with nowhere near the volume of searches. So, I obviously want to rank for the last three letters and my question is, is this doable? Will the full 4 letter valid acronym get in the way of focusing on the last three letter acronym I care about? There are over 800 search terms for the last three letters I care about, given the volumes of searches and everything else above do you think it's worth trying to get ranked for the last 3 letters? I've done some reading up on SEO but can't seem to find the answer to this so I'm hoping someone here can help. I appreciate your input and thanks.