Could someone explain what's going on behind the scenes here and why? I was studying the site HTML: http://www.sage-hearts.com/ (an online dating "info" site stuffed with affiliate links.) On their review page for Match.com HTML: http://sage-hearts.com/dating-service-reviews/match.html the link TO match.com is actually this: HTML: http://sage-hearts.com/recommends/match.php This page directly takes you to match.com. (as a redirect?) Once you're at match.com, your url is this: HTML: http://www.match.com/matchus/cp.aspx?cpp=/en-us/partner/affiliate/affiliate_reg_7days.html&lpid=girl&trackingid=522990&bannerid=652572&siteID=PvjioY3I0VU-284hsBWVkxgLJint6uBr4w Obviously the affiliate code is right there. Why didn't they just embed THAT code into their links, verses having the /recommends/match.php page? What's going on with the /recommends/match.php page? It's ONLY a redirect? Somewhere they're embedding their affiliate code. Why did they do this? What's the advantage?