1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Online Store - Niche Selling or Niche "Fad" Selling?

Discussion in 'Dropshipping & Wholesale Hookups' started by Byron2k12, Aug 3, 2012.

  1. Byron2k12

    Byron2k12 Newbie

    Joined:
    Jun 19, 2012
    Messages:
    19
    Likes Received:
    1
    Just want to hear the opinions of others on this.


    The principle applies to all niches so for example if you are in a micro-niche of "Toys" be it maybe lego, RC cars, action figures etc. - for this example we'll pick action figures. What i am wondering is which of these two approaches is best:


    This has nothing to do with action figures at all, but rather the principle, as it applies to nearly all niches in some form.


    1. The approach where you use google insights, google trends etc. to find the latest fads or crazes; for example a new movie has come out so "Spiderman 10" action figures will be selling like crazy over the next 90 days, so you decide to source those and a few other fad action figures for your micro-niche. So you are constantly keeping up to date with the "most popular crazes" of the niche.


    2. The approach where go for classic, or well recognized action figures, such as those that have being selling steady over the past few years. With this approach you are selling items that are well established and have steady sales, in the above approach you are selling items in huge demand but, over their short period.


    If you are sharing your opinion can you please make it slightly more applicable to a beginner.


    Thank you for reading. Any advice appreciated.
     
  2. mrsix

    mrsix Power Member

    Joined:
    Sep 13, 2008
    Messages:
    785
    Likes Received:
    465
    Location:
    PNW
    It would depend on your traffic sources. If you've got lots of social media / young traffic go for fads. if you've got "older" traffic, se traffic, etc go for niches.

    My suggestion would be to offer both in a single site. Find a niche that lends itself to fads and it's a win.
     
    • Thanks Thanks x 1
  3. Byron2k12

    Byron2k12 Newbie

    Joined:
    Jun 19, 2012
    Messages:
    19
    Likes Received:
    1
    Really thanks, i will heed take on board that advice.