I 100% agree there are times to say you are doing something stupid, but word as such bare no meaning if you don't aid in helping them with their problems. SEO or ORM is not brain surgery nor repairing a car. You don't need to read a book or go to school for many years to learn how to put on a shirt. You know where everything needs to go and if something goes wrong you fix it.There are times to say hey -- what your doing is stupid, do you want someone reading the manual while they do brain surgery on you? Or fix your fridge, plumbing, car or anything else?
Telling someone they need to learn more before they lose their shirt is not stomping on dreams, its offering a different path -- one that leads to (hopefully) more success.
If you dont have the tools or knowledge, buy a domain and seo it. A lot of the warrior stuff is junk BTW, although some is good. Read more here, and try it. In a few months you have the basic skillset to success. Would it not be a good idea to outsource this first job and use it as a learning experience?
Congrats on the gig, and good luck
Anyways we are taking away from the op, I want to see another update Sono!