Background on me: I've been doing SEO for local businesses for a while now and it has been a great journey for me. However, I just went corporate and joined the SEO team of a company. So now, I don't have the time to do full-time consulting anymore but I still do the odd job time to time. I mainly grew my business through networking and after getting out of the game, I have a healthy list of contacts that still call me time to time for SEO advice and whatnot. So one day, one of my contacts called me and said he might have a job for me. I'm interested because he knows that I do this part-time now and his referral knows that. So I give his referral a call and it turns out this girl is working for a local politician who wants SEO for her campaign site. So I tell this girl what I could do for her boss and pitch ORM as well. It was a pretty damn easy sell. What kind of politician WOULDN'T want ORM anyways? This got me to thinking. If I researched all of the local politicians in the area and did some quick research on their 2012 campaign site as well as checking out the top 10 serps to see if there is any dirt on them, ORM would be an extremely easy pitch. Imagine yourself in the shoes of your local politician and you have bad press at #3 of the keyword "politician name". You'd want to knock that shit out of the top 10 ASAP, especially with the November elections coming soon. So once you identify these politicians with bad press, just shoot them an email that lets them know of this article in the serps, what you can do, and your contact info. Anyways, that's just a little story that I thought would help you all out. I know SEO and politicians aren't a new thing but I sure as hell never thought about it until now. Also, I am in the US and many local government elections are in November. I'm sure it would work in other countries as well and it is pretty much unsaturatable given that there are countless amounts of politicians in the world.