I know what they say about "no one clicks on the second page" of google listings but personally when I am buying something or reading reviews I will literally look at pages 1-10... I'm not even kidding... Every listing that is interesting I will read... Yes; I often go TEN pages deep when doing personal Google searches and spend HOURS and HOURS and more HOURS... I find it hard to believe not many people are more like me... Given the volume of these keywords I would think I would get sales and lots of traffic despite being on page 2 &3 but hardly any traffic and yes, these are "buying" keywords.... for example with "reviews" at the end. Here are the positions of my top kw's for my amazon niche site... for MANY competitive niche keywords; with the main product I'm selling costing close to $500 with some cheaper ones at least $200 and up. Position Volume #15 8,100 #17 3600 #18 3600 #21 6600 #14 1300 #20 4400 #27 9900 #17 1000 # 27 5400 #40 40,500 If you add up my potential traffic its over 35,000 search volume total (not counting my #40 listing with 40,500 searches!) That's a ton of traffic! #40 for a keyword with search volume 40,500 is huge! #15 for a keyword with 8100 searches looks like it should get a lot of clicks despite being on the second page? The traffic number according to ahrefs is 59 for that specific kw meaning 59 uniques per month (granted I have had this listing less than a week) but no sales. You would think that #27 for a 9,900 search volume kw is still impressive and would get a lot of traffic no? I feel like I'm at the brink of so much traffic, I should make over 10k if I get into the top 3 but right now even the search volume being so high I made 0 sales with my page 2 and 3 listings... Or perhaps my competitors (a few are on page 1) are doing such a good job that the visitors feel no urge to check out other review sites? Can anyone who does amazon niche site share what kind of sales they are getting being on the second or 3rd page of very high search volume keywords like "best + product" etc and "product+reviews"?