First of all, I would like to say that I truly see an opportunity in Fb PPC so I will not stop until I get this right. But in the mean time, a few (even vague) pointers will help... After reading OPC i decided to give it a shot, but, as the title says, was a total failure. Never got over 0.100-ish % CTR and the CPC was no where close to 0.0x but more like 0.xx and couldn't be lowered since I didn't hit the CTR frame. Can't remember the whole lot, but I certainly did: I Love Diablo 3 (over saturated I guess) I Love Bingo (?!) I Love Halo 4 (got my actual fan page flagged for copyright) I Love My Pet (a bit macro) *** and two CPC *** Free iPhone (2 clicks in two days) Free Starbucks Voucher (never aired since there was no audience, even after tweaked the targeting to almost 30k users) All of this were live for more than 2k views each and was well targeted as suggested in OPC and, without exception, got around 10 Likes. The real trouble I see is that CPA (MB at least) don't have any valuable email submits that will trigger a need or a strong emotion. So what am I missing? Is my attempt doomed from the start? There is no way to get Email Submits + Fb PPC to work? Cheers!