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One big review site or alot of small ones?

Discussion in 'White Hat SEO' started by Gatooo, Sep 30, 2013.

  1. Gatooo

    Gatooo Newbie

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    So what's up?
    I hope for some advice here guys I want to write reviews about http://www.dict.cc/englisch-deutsch/home+appliances.html/white goods. For example a coffee machine,heaters, refrigerators,washers and so on. You get the idea. So I want to review this stuff and link it to amazon but I have some questions before.

    Should I make one big website where I review all this stuff because it is related or should I make a page for every little thing?
    How do I put keywords for google in there? Are the keywords in articles or the domains?

    Do you think that this could be successful? Because most people read reviews on amazon right?

    Thanks guys.
     
  2. Cogitasoft

    Cogitasoft BANNED BANNED

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    Hi, I'd say that if you had one large site, with all of the reviews, do a good SEO job on it, and then create smaller category sites, such as kitchen, bathroom, cleaning etc.

    You could build up a Link Pyramid through that, just add top page, nav bar links to you're master site and you're away.

    Diagram:
     

    Attached Files:

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  3. Laubster

    Laubster Senior Member Premium Member

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    Always go for the one big site, Google is rewarding large authority sites now.
     
  4. UrsuAke

    UrsuAke Power Member

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    There are risks and benefits for each approach.

    Authority site:
    Pros:
    - more google love if not spammed
    - more added value (the domain and content will be worth more than many small sites combined reported to the sales value)
    - higher conversion rate (you can cross sell, up sell the users to any other product category via recommendations)

    Cons:
    - vulnerability (if your site gets penalized or nSEO'd you lose most of your business)
    - long time to develop and grow

    Many small sites:
    Pros:
    - if done correctly, no footprints, different ip's -> invulnerability (they can take down a site or 2, you'll still hang strong)
    - short development and growth to reach full potential

    Cons:
    - high risk of getting penalized by G
    - low added value (one single domain isn't worth as much)
    - lower conversion rate ( you can't cross sell or up sell from one site to the other, you create footprints and you're whole network can be hit)

    Weigh your options and chose the correct way to go.

    Hope this helps.
     
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  5. CoreClub

    CoreClub Jr. VIP Jr. VIP

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    Remember that it's always easier to keep one site and work on it then to have multiple ones and try to juggle them all in your head.
     
  6. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Bigger site will help you dominate the niche more easily, and give you some high pr to sell links/articles from etc. Multi use and more long term.
     
  7. Danny1111

    Danny1111 Elite Member

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    This depends on how hard the Keywords are you want to chase - the harder they are the more of an Authority Site you need - the lower you go - then smaller sites can be more effective.
     
  8. SEOHULK

    SEOHULK BANNED BANNED

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    Althought it's more work - I would go both ways.
    I huge authority site and several niche sites.
     
  9. Jason Wolfe

    Jason Wolfe Junior Member

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    I'd go for one big review site. It's easier to manage one site than many small ones. Also Google loves authority sites...so that means a big AND high quality review site.
     
  10. BlackHatHustla

    BlackHatHustla Registered Member

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    Authority sites are the way to go these days. Small websites get crushed by the big guys.
     
  11. Royalserviceteam

    Royalserviceteam Power Member

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    Always prefer authority site to dominate the targeted niche.