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On the value of high-end authority links.....

Discussion in 'Black Hat SEO' started by ThopHayt, Jan 24, 2015.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I have been wondering... are those $150, $300 ultra authority links I've been seeing sold really worth the money?

    I've tried virtually every linkbuilding strategy on the planet in my years of SEO, but the one thing I haven't been able to justify trying yet are those high end $$$$ authority links. Don't get me wrong... I've EARNED a few CNN-quality links in my days, but I still have yet to buy in.

    So what are your thoughts? What sort of value do those types of links hold? Obviously they are powerful, so I suppose my question would be this: From a dollar spend to rank gained perspective does it make sense to spend on high-dollar links? Is one $150/$300/etc link really as powerful as its price tag or is there a fair amount of salesmanship and hype?
     
  2. eXampL

    eXampL Power Member

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    Depending on what you do, a few $$$ authority links can do wonders for your website however you need to be careful on what you buy because I've seen links being sold with $$$ which you can get for free if you do a bit of research.
     
  3. neverquitting

    neverquitting Regular Member

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    If you're doing it just for the backlink, I'm not sure you can really justify that kind of price on a single link. Really where it has value, IMO, is if you can either a) get traffic from it, or b) use the presence of that link to further promote your brand (i.e., "As seen on...")

    I think part of the price of those links just has to do with how hard it can be to get into some of those sites, but you have to be careful, as eXampL said, I've definitely seen cases where they're offering a link for nearly $100 on a site that costs nothing to join.

    IMO, it's those $15 links that are the most useless, though. A random blog/profile on an authority site isn't fooling anyone.
     
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  4. eXampL

    eXampL Power Member

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    You could also spend a couple hundred $ on a decent copywriter (if you're not willing to do it yourself) and ask him to write a convincing e-mail that you can send afterwards to all those authority websites and hopefully some of them will accept you as a contributor. I've done this in the past and I know it works. If you think outside the box you can do anything you want without spending insane amounts of money.
     
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  5. mak3r

    mak3r Jr. VIP Jr. VIP

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    you can spend 150-300$ much more wisely, than buying several NOT quality links (links from sites that allow paid guest posts to sites of different niches are NOT quality at all)
     
  6. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    If you have a good product or story and the post gets some attention, then it can be worth it. But if it's a garbage story that doesn't build any hype or receive any links, then you might as well just create a web 2.0.

    I was lucky enough to get a mention on a 90+DA site. It sent 1000+ visitors to my site that day. But not only that, the article received numerous links and is a 70PA now.

    If you can create a quality site that stands out above the rest, have a unique idea, and/or can think outside the box, you can obtain high DA links without paying as well.
     
  7. keropikero

    keropikero Regular Member

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    This is a great idea!
    But do you keep paying the same guy after to write what you send to them too?

     
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  8. eXampL

    eXampL Power Member

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    Nope. You don't need to hire a copywriter to write a decent, well researched article. You can outsource that on BHW and many other places where you can find some skilled and relatively cheap writers
     
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Why would any site want to allow a random stranger to post an article with backlinks on their site without asking for money though? I find this hard to believe...
     
  10. eXampL

    eXampL Power Member

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    Because most big websites have a lot of contributors that write their content so if you know how to stand out from the crowd you can definitely become one of them.
     
  11. netmoney1

    netmoney1 Executive VIP

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    Of course they have value, but not for what most people on BHW want them for. Truthfully, 99.999% of the sites people build would never even get linked to some of the big players (Forbes, Inc, HuffPo, etc)...

    Startups, software companies and real businesses pay $1k+ for a single link...yes, they get the link value...but they are paying for the exposure. Some of these stories get shared 30,000 times...and the company ends up getting several more awesome links and more exposure for it. Some of these popular SaaS businesses you see all over in these publications are shelling out mid $XX,XXX per month - not for the SEO value (that is a bonus) but for the exposure and traffic. I've seen a single link on a major site push 5,000 visitors in a couple hours.

    Exposure...exposure...exposure...
     
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  12. worldatlarge

    worldatlarge Jr. VIP Jr. VIP

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    Great thread... hoping to see even more opinions from people.
     
  13. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    So is the bottom line this... the value to a $300 link wouldn't be its SEO (link juice) value, but its branding appeal and ability to increase awareness? Is that fair to say?


     
  14. antichrist

    antichrist Jr. VIP Jr. VIP

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    You better believe it! The best link I ever got brought over 8 thousand visitors within the next 5 hours of getting that link and you can imagine I made a very good ROI.
     
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  15. netmoney1

    netmoney1 Executive VIP

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    Im not even talking $300 links - honestly, you aren't going to get the kind of links I'm talking about for a few hundred dollars. Most top links are $1k+ and people line up for them.

    Sure, the SEO value is there, but it isn't going to automatically push your site up after a single link. A single link, however, can drive thousands of visitors within hours.
     
  16. Aty

    Aty Jr. VIP Jr. VIP

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    May I ask the name of the site you got that link from?
     
  17. ezine.writer

    ezine.writer Jr. VIP Jr. VIP Premium Member

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    You eventually build up a strong link profile that would help in Longrun SEO strategy plus, you receive thousands of visitors, whom you can make your regular readers if you have good quality posts , convert to something you have, etc. This Exposure My friend, Can move your Traffic Graph to a level you cant even imagine .
     
  18. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Are you saying those mid-range priced links are junk then? Do only the $x,xxx links push enough traffic to justify???
     
  19. SEO Power

    SEO Power Elite Member

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    They are ok if you are buying them for the link juice, but most people buy links from sites in the upper echelons of the online world mainly for the brand awareness and visitors it generates. If you aren't building a real brand, those links would be overkill for your site.
     
  20. netmoney1

    netmoney1 Executive VIP

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    There is no correct answer...or simple one.

    If you have a small niche website that people aren't going to be naturally interested in then no, a link on Forbes for $1,500 is a waste. You could do much more with that money. But, if you were a SaaS company that has a kick ass product that will appeal to business owners all over, then a link on Forbes will pay for itself over and over.