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on site seo question

Discussion in 'White Hat SEO' started by Nexusx2, Nov 17, 2011.

  1. Nexusx2

    Nexusx2 Regular Member

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    If I am ranking for a keyword phrase, why do I need to include other keywords. An example would be using tags. Why include other phrases or keywords if I only want to rank for my title key phrase?
     
  2. themidiman

    themidiman Power Member

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    Who says you have to? With that being said,
    it looks more natural to have a few other keywords targeted on a site.
     
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  3. Nexusx2

    Nexusx2 Regular Member

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    Lets say my title is "How to use Key phrases" and I put tags for "Learn how to use key phrases" if some one searches the second phrase will my article show up in the SERPS?
     
  4. demongerbil

    demongerbil Power Member

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    As was pointed out, probably looks more natural and less suspicious to Google when you include other keywords.
     
  5. moeatwa

    moeatwa Regular Member

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    Besides being less suspicious, sprinkling your page with some Long Tails will also help you reel in some low competition (if somewhat low volume) traffic! If you do this often, the effect builds up until you actually get a decent amount of traffic not from the main keywords, but the long tails as well! =D
     
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  6. meatro

    meatro BANNED BANNED

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    Going after relevant searches will help your primary keyword. Say that you want to rank for "Oscar Mayer Bologna," but it's somewhat of a competitive keyword. However, "Oscar Mayer Hot Dogs" is an easy as cake keyword.

    Well, ranking for "Oscar Mayer Hot Dogs" will help your Bologna rankings because the two are related. This is why going after niches is so important.

    If you go directly after "Sports Cars," it's going to take you years and you may never get there. But if you go after "2007 Nissan 350Z" and rank well for that (and a lot of other niche keywords) it will help you to rank for "Sports Cars."

    This is also the reason why you want links from the sites who DO RANK for the keyword that you want. I call it a linking neighborhood and it includes

    A.) The websites in the top 100 for the target keyword. You want your link on as many of these sites as possible. You should WORK for these links, give the owners a reason to link to you.
    B.) The websites who are also linked on pages your link is on. If you cannot get them to link to you, find out where they're linked to and link to those places. (I always say to be careful WHERE you place your link. If you're surrounded by big dick pills on a blacklisted site, what should Google translate that to? Your link is quality and theirs are not?)

    Back to the main question, why do you HAVE to have multiple keywords? Short answer is, you don't. You don't have to have ANY keywords if you don't want. Now, why should you? Because ranking for relevant terms will help boost and hold you for your target keyword.

    Which site do you suppose will rank better?

    A) The site with every page "targeting" the term "Oscar Mayer?"
    B) The site with "Oscar Mayer Homepage," "About Oscar Mayer," "Contact Oscar Mayer," "Oscar Mayer Hot Dogs," "Oscar Mayer Bologna," "Oscar Mayer Commercials," "Oscar Mayer Jingles," etc.
     
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  7. brkseven

    brkseven Regular Member

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    I totally agree with the last post, and in brief, I will say that it increases relevance for the main keyword in the search engines' eyes and therefore help to rank higher.
     
  8. alex-19841

    alex-19841 Regular Member

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