I recently wrote up an Article for a marketing site (I'm allowed to post it elsewhere) about "On-Page SEO" that I thought can help some of the new guys floating around BHW get an idea of what proper on-page is. Also, this is all based off of my personal experience as an SEO provider, and was written for a target audience with no former SEO knowledge. Feel free to add any insight your have about optimizing a website via On-page work, people would appreciate all the knowledge you can spread. Here it is: Any time you're faced with a question and you're not able to find the answer, what do you do? That's right, you Google it. You log onto this simple website that brings the infinite knowledge of the internet together for you in a neat, organized list of results. Most people don't know, and don't care to know how those results got there, and what differentiates the top results with results they'd see lower down the list. Well, each website is secretly given a rating by Google. The rating system is based off of algorithms that tells the search engine how qualified a website is to rank higher than other websites. There are many factors that come into place with how your website is ranked. The 2 parts to ranking a website consist of On-Page, and Off-page. Today I'll be talking about On-Page: Your content: Google knows exactly what's on your website. If it crawls your pages and finds that you're providing a sufficient amount of unique content, it will give your website an authority boost. By unique content, I mean writing that has not been duplicated from any other place on the web. If you do decide to copy and paste your content from other sites, you will be tossed aside in the ranks. Also, be sure to have a sufficient amount of content. If your competitors have pages and pages of good content on their sites, and you're trying to get by with two 500 word articles, you probably won't pass them in the results. Keyword density: As you may or may not know, the stuff you type in the search bar on Google.com is called "keywords". That works by matching whatever you type to websites with those words within the content enough times for it to be relevant. The amount of times a keyword is used on a website is called "Keyword density". Before Google recent algorithm updates, it was possible for a website to just spam the keywords it wants to rank for all over the website, giving it a keyword density of 10%+, and that website would actually rank high. The problem Google saw with that is that websites looked very spammy and not useful to the visitor. This is why they rolled out with their Panda algorithm update, which targeted over-optimized websites and penalized them by ranking them lower. As of now, a safe keyword density is actually around 1-3%. Page title, description, H1 tags, Inter-linking: Title: When you search for something on Google, the links you see in the results are actually the Titles of those pages. Those were created by the website owners to make sure their websites look like what the users are searching for. It's very important to include your main keywords in your title. For example, if your website is about recipes for Chicken Soup, your title should look like this: "Delicious Chicken Soup recipes. Easy to prepare!" As you can see, this title not only has the main keyword in it, but it also looks enticing to the users, giving your website a higher chance to be clicked on. A common mistake people make is putting their title tag in their website headers, which results in the same title for every page. This is something Search engines don't like. Be sure to give each page its own title (even if it's similar). Description: A web page's description is the short summary you read under the link in the search engine results page (SERP). This gives the user an idea of what the website offers. It's important to make sure your description is something that will make the user want to visit your site. It's also important to include your keyword(s) in the description, but make it look natural and read well. Note: To write your own description, you have to refer to your "Meta tags" within your websites coding. H1 Tags (Headers): If you're unfamiliar with the basics of HTML, this may be going over your head. An H1 tag is basically the header you make for your page, and is important because it tells the search engines what your page is about, so be sure to include your keyword here as well. Inter-Linking: Inter linking has gained popularity after the notorious Panda update that rolled out last year. This update targeted websites with over optimized, un-natural and spammy looking on-page. There have been several case studies that have shown that linking pages of your website within your website is something that the Panda algorithm labels a quality factor when rating your site. In conclusion, presenting a quality site to the internet is essential to gain the trust of search engines. Be sure to fill your pages up with high quality content that's relevant to your keyword and niche. Don't over optimize your site, as Google is smarter than you think!