- Mar 16, 2012
- Reaction score
I was debating whether to take the time to share this since most people on here I'm sure won't really understand what I'm saying (no offense).
We spend a lot of time talking about off-site SEO with backlinks, as well as on-site SEO with keyword dispersion and density along with navigational structure. However, rarely is actually coding ever brought up as part of an internal SEO strategy.
To better understand what I'm talking about, let's open up the "source view" of a website. You can see a lot of code in there, along with the actual content. But guess what! Google bots actually read it all.
So a coding structure like <div class="mainwrapper">hello world</div> would be read by a bot as "mainwrapper hello world?.etc?"
BUT?.there's a better way. By classifying your DIV's better, it actually help's Google to place your site in it's appropriate category. The easier your site is to place, the more the bot's and Google will like you.
So you would change your DIV to something like <div class="seo-marketing-logo">hello world<div>
Now?let's expand upon that. You will want your keyword ratio to be roughly 2-3%. No more and preferably no less. You will want to use the beginning to be based on the page and then the last part to be based on your page's keywords.
EXAMPLE 1: <div class="about-seo-marketing-information">blah..blah..blah</div>
Where "about-seo" is the About page and "marketing-information" would maybe be the main content or info of the page.
EXAMPLE 2: <div class="about-seo-services-and-packages">blah..blah..blah</div>
Where "about-seo" is the About page and "services-and-packages" would maybe be the pricing info on that page or contact form.
The for another page, you would obviously change up the front part to maybe something like <div class="contact-seo-firm">blah..blah..blah</div>
Where "contact" would be the page and "seo-firm" would be your location or whatever.
Sorry if it's confusing. Let me know if you guys have any questions. Maybe I'll post a video tutorial if the need is there.