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on page optimisation and stop words - are they important?

Discussion in 'Black Hat SEO' started by davids355, Jan 1, 2015.

  1. davids355

    davids355 Jr. VIP Jr. VIP

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    Say you are trying to rank for a particular term, but maybe the term doesn't make sense without another word in it.
    So for example "driving car without license" - lets assume that term has a lot of searches and is low competition.

    It doesn't really make sense, so an article would read better if that keyword/phrase was written like this:

    "driving a car without a license".

    I am thinking that Google probably understands that, so is it wise to optimize an article on that topic for both terms, or should it still be optimized specifically for the exact term even if it doesn't make total sense.?
     
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  2. naskootbg

    naskootbg Power Member

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    See what words google bold when search in top 10 and use the same phrases as competitors.
    e.g. If the keyword looks like "casual wear China", the keywords you must use will be "casual wear from China", "China Casual Wear", "casual dresses", "casual wear in China"...
    I do not know better practice.
     
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  3. SEO Power

    SEO Power Elite Member

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    Optimise the article for the keyword that makes sense only unless you can find a way to include the original keyword without it sounding weird.
     
  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks guys. I'll try that and see how it goes.
    i guess Google probably fills in this joining words for the user automatically don't they?
    Hadnt really thought about it until recently.
     
  5. rabbitking

    rabbitking Elite Member

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    The goal is to minimize stop words and not use them if you have to, but you don't want to write out
    content that doesn't make sense in the name of on-site optimization. A healthy balance wins with race. :)
     
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    Last edited: Jan 2, 2015
  6. tony_d

    tony_d Elite Member

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    I think you pay too much credit to the idea that G 'understands' text in an intelligent way.

    I really don't think it matters.

    Case in point - much of my PBN content is spun, but readable, and sounds stupid when read. Yet, G considers it credible enough to pass value when linked from.
     
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  7. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks mate, that make sense.

    I agree, I know that its easy to forget "Google" is just machine code, but it was just a thought really:

    I know Google tries to keep things simple for the end user and I know they try to intelligently guess what the user is really searching for.

    So then I was thinking to myself, if someone searches for "How much are fruit cost?" for example, then Google probably knows thats grammatically incorrect, so would "search its database of sites" for "how much does fruit cost?" wouldn't it?

    So even though how much are fruit cost? might be listed in keyword planner as receiving 5000 searches per month, if you optimized specifically for that phrase, it probably wouldn't rank would it??
     
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  8. SEO Power

    SEO Power Elite Member

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    If you optimised for that phrase, it would rank. In your example, the only words that matter are much, fruit, and cost. Google will ignore the rest while generating results for 'how much are fruit cost'.

    A site optimised for 'how much are fruit cost' will also rank for 'how much does fruit cost' because it has the 3 most important words in it's title and content.
     
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  9. maecenas23

    maecenas23 Senior Member

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    Straight to the point. I can confirm it's the same for me :)
    G is smart, but not that smart. At least for now.

     
  10. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    This was something i was curious about also, thanks OP for saving me from the effort of starting a thread. And thanks to those who offered advice.
     
  11. naskootbg

    naskootbg Power Member

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    It matters. For PBN is understandable and my PBN is the same - 20% from it was deindexed when g00gle start something like war to the PBN's about 3-6 months ago (don't remember exact date when they did it, but the math was like Millions of such domains out of index). My PBN will still be with spun content :).

    Yes, it will ignore them, but it will still have it's synonym database and using the phrase "the price of kilogram apples" will be huge plus for understanding from the bots side. Also my practice shows that using questions, that google suggest helps a lot.

    The page title for sure must have sense to get some clicks lol.
     
  12. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks guys, I appreciate all the comments and advice.