Currently ranking 11/12th for our main kw. no quotes: About 4,300,000 results (0.13 seconds) "": About 1,350,000 results (0.25 seconds) I have taken our client from like 298 in june to 12th today. It seems to be flittering between 11/12th but never on the 1st page of results. It is a bespoke ecommerce site, coded in house. Mostly using angela and pauls links every month, and find my own with scrapebox. I dont do anything real aggressive cos i dont want to kill their site as we get a % of sales. I have gone through competitors backlinks and got the ones i can.. niche directories etc. Only thing i havent done is build shitty 3 post blogs and link back to the ecom with the main kw. seems that is a popular method as all the comp do it. I have brand-KW dot com for all the brands we sell. should i slap on a wp, some bs articles and anchor back? The comp have links from sites that are blatently selling links. I dont want to go that route, but if it will help im all ears. Of the top 10, 4 are real big walmart type superstores.. (john lewis, comet etc) 5 are direct competition (similar sized operation), one is a poxy review site covered in ads.(!!) MS ss of the top ten: Code: hxxp://img72.imageshack.us/img72/295/top10h.png Open to suggestions and have cookies for the good ideas!