richarddunwoody.co.uk/pay-as-you-win-betting.php He says: HOW IT WORKS As soon as my team uncovers a bet strong enough to warrant a maximum10-out-of-10 rating we will send you a free text message alert. It is entirely your decision whether to accept the bet offered to you. To accept simply text the word WIN in reply and we will text details straight back to your mobile. Provided you respond and the horse wins you will be asked to pay us just the returns for a £20 stake – and at the Starting Price only. You will retain the entire stake placed and you alone will reap the benefits from any more favourable odds you may well obtain. I say: HOW IT REALLY WORKS He recommends each horse to an equal portion of his subscribers and gets paid by the ones that win, essentially betting on each horse. He can't fricking lose!