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Old Site to Web 2.0 - SERP CONCERNS???

Discussion in 'White Hat SEO' started by englandrm, Apr 4, 2011.

  1. englandrm

    englandrm Senior Member

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    I have a client who has a 14+ year old site, ranked fairly well in the search engines, but his site isn't converting well (to say the least).

    He wants to update to web 2.0 (probabaly wordpress), and I told him I would check and see exactly what needs to be done.


    I've heard about people rebuilding their sites and losing all domain age. I don't want that to happen to him. What is the best way to upgrade an old site to a new site without losing any authority?
     
  2. master-of-backlinks

    master-of-backlinks Regular Member

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    Build some good backlinks to the domain prior, and during the exchange. Typically if the site has been on the web for 14 years you will not lose age, Big G knows companies have to update there sites simply because the world is constantly changing , and so is marketing. You have no worries. I wish you the best of luck :)
     
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  3. englandrm

    englandrm Senior Member

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    What do I do with the old site, sub-directory? And what does building links during the rebuild do?
     
  4. roamer

    roamer Power Member

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    Create the new website offline, add all the new info/sections and all pages that are the equivalent/replacement of those in the old design. Have a list of all the old pages -> new page equivalent. Upload new site and 301-redirect each old page to it's equivalent in the new platform. Ie., point the old site.com/about-us.html to site.com/16/about_us

    That way you don't lose traffic from the already indexed pages. The new pages don't neccessarily need to have all of the old content, just it's updated version, equivalent or replacement. Hope this helps.
     
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  5. NapsteR

    NapsteR Jr. VIP Jr. VIP

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    Now I'm rebuilding the my client's site. There are some inner pages having more than 100 incoming links. So, I'm not loosing those links. I will create the new site in same directory structure and same file name.
     
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