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Old Domain Name vs Exact Keyword Domain

Discussion in 'White Hat SEO' started by 0zzy, Sep 1, 2010.

  1. 0zzy

    0zzy Regular Member

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    Hello guys,

    I'm actually experimenting on something which I've been thinking for a while, if someone has done this before feel free to leave your comment

    I'm trying to rank for a keyword with a domain name which doesn't have any relation to the keyword but is 13 year old (never dropped first reg 1997)

    Many people purchase new domain names, flood it with backlinks and get penalized whereas in my case I'm going to use an already authoritative domain name but no keyword on it

    What do you think? Will I be able to rank no matter the name (ex fdeds.com) and outrank other sites which have exact keyword in the domain name but are new domain names (max 3-4 years)

    I'm going to keep you updated on this weeks later :)
     
  2. Ramsweb

    Ramsweb Senior Member

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    It is definitely possible but you will have to have a good seo strategy or hope that your site grows in popularity naturally.

    Take the keyword insurance for example. 338 Million results - 3 out of the top 4 ranking sites do not have the keyword in the URL. State Farm, Geico, All State.

    Best of Luck - Do update.
     
  3. MisterTwister

    MisterTwister Regular Member

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    Good luck with the test. I would be interested in seeing the outcome of this. My gut feeling is that you will probably rank better for the new keyword related domain. But we will wait and see....
     
  4. katona44

    katona44 Jr. VIP Jr. VIP Premium Member

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    Build high PR backlinks and use some BH strategies and i am sure that you will be on 1st SERP