I have my QS up to 10/10 but yet it still says I am spending $1.50 per click. Is there anywhere I can read on how to get this lowered? Am I having to spend this much because the other advertisers are paying top dollar for their ads to be shown also? I am kinda new to adwords, but I was able to get my campaign and LP to a QS 10/10 so I thought that would get my cpc lowered. any help would be greatly appreciated because $1.50 per click is killing me. If you an adwords specialist, feel free to hit me up on YIM or MSN if you feel like helping a fellow BH'er.