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Offline SEO services - how much do you charge, and how many back links do you provide?

Discussion in 'Offline Marketing' started by gabble, Oct 20, 2011.

  1. gabble

    gabble Newbie

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    Hi everyone,

    I'm starting a test bed project in my neighborhood to gauge how successful offering an seo service would be. I'm undercharging and I know that, but I'm sort of learning as I go.

    What I'd like to know from the more experienced members here is how much you're charging local businesses each month for your seo services, and how many back links are you giving them in return each month?

    Also, if anyone is outsourcing this work (as I am) and would like to share their source, I'd appreciate it. I'm currently using seo juice from WF and he provides great service, but I'd like to know if I'm missing out on someone even better.
     
  2. m3ownz

    m3ownz Regular Member

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    You really need to know your customers for local SEO. i charge a restaurant more than a doctors - why? because search volume x potential profit per lead is actually higher for a restaurant in my area.

    Your clients couldnt care less about no. of links, they want ROI.

    Look at search volume (can be hard for small areas, so extrapolate from larger areas) and potential profit per lead to determine a price point. If unsure actually ask the clinet what X number of leads are worth to them.

    This, as with any other B2B is all about the figures.
     
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  3. ryanjm

    ryanjm Junior Member

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    ^this. If you're talking about # of links, you are not doing it right. Provide however many links it takes to get the ranking they need to get leads and make money.
     
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  4. gabble

    gabble Newbie

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    Thanks for the replies guys.

    I understand the concept of charging based on, say, the annual value of a single customer to the client - with that being said, I'm drastically undercharging at the moment, but I'm taking this on as a bit of a pilot project before I 'officially' launch this service.

    Ryan, your point about providing enough links to get them the ranking they need speaks to my original question. I could blast out 5000 links in month one, and that could get them there, and then I drop it down to a maintenance program of a couple hundred links per month - or is that overkill, and I should be thinking of a more moderate amount spread out evenly month over month?

    I know I'm still thinking in terms of links, but I think I need to lay that foundation (at least for myself) in order to properly structure a monthly SEO service for my local clients.

    Thanks for your feedback. I really appreciate it.
     
  5. themidiman

    themidiman Power Member

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    I would just add be careful blasting sites with links.
    You won't have any clients when all of their sites are in the sandbox for a month or two.
    I have a client that I charge $300/Month. I handle 1 keyword, and I have made 10 links over 2 months, and she ranks #2 for her term.

    Work smarter, not harder.
     
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  6. 44proseries

    44proseries Junior Member

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    I agree with the above posts. One thing I would like to add is about charging for customer value, etc... Myself, I don't do any of that. I look at the local competition as far as sites go, and then go from there. If it will cost me $100/month to rank them, I charge $300. Basically, 3x the cost, including time. BTW, all I use is Fiverr gigs.

    And, like the above poster said, be careful with links. Try not to sandbox your clients. Invest the entire first month in some quality, relevant High PR links. Then, blast those links by dripfeeding targeted links also. After that, you can keep all of the profit each month until SERPS change.

    If the ranking does change on you in a negative light, just call the client and say that Google had an algo change, and that you are aware of it and taking procedures to re-rank their site. Simple.
     
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  7. ryanjm

    ryanjm Junior Member

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    I don't do some of the super blackhat stuff on this site for offline clients. For quite a few of them, simply doing high pr blogposts will be more than enough to get a good ranking because they have good domain age and no affiliate links to hold them back.
     
  8. aStroke

    aStroke Regular Member

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    There's no magical number of backlinks you make for your clients. If it works, keep the number consistent with what you're doing already. If not, build more. I ALWAYS use high quality backlinks. No exceptions. Give your client the quality SEO they're paying for and not only Xrumer blasts ;)
     
  9. kuzzi

    kuzzi Junior Member

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    Occupation:
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    offline clients are shit to get I am in video making. I charge 197$ per video but they are really hard to catch or may be I haven't found my way to get them.