Hello BHW, I do understand that offline marketing may seem extremely difficult and hence no one is willing to try it, however, it isn't as bad as it looks. I was petrified of offline marketing after a few failed attempts but I finally gathered the balls and started off. I must say, it paid off better than well. I'm sharing a few experiences of mine with you and it will certainly help you in the long run. Cold Call: The most dreaded offline marketing strategy When I started off with cold calling back in 2005, I was met with very cold, "what the hell do you want from me?" or "do NOT F'ing call me again!" or "BEEP BEEP (they'd just disconnect the call without a polite 'I'm not interested')". Well, this was not only humiliating and embarrassing but it also felt inappropriate at many levels. After about a hundred phone calls and almost all responses being about the same, I decided to give up. I remember there were barely 2 prospects who politely expressed their disinterest in what I had to say. I wasn't ready for so much insult and decided to pull the plug and stopped cold calling. I tried again in 2006 and failed miserably and just lost my enthusiasm again due to repeated failure. HOWEVER, I tasted success with calling in 2009 when I had an amazing sales script ready in front of me while I started calling all charged up. I realized what I was missing out on was lack of consistency and a good sales pitch which I now had. The responses I was greeted with were somewhat similar but I realized that with a good opening line, a lot can be done. My mistake was that I was talking like an irritating old school sales guy back in 2005 and 2006 but this time. The pitch went something like this: Me: Hello Mr. Adam, I'm Will calling from blah blah blah company, I would like to introduce a .... Him: Hang on, Hang on, I'm not interested. Don't ever call me again! *hangs up* However, last year with a new attempt and a new sales pitch, I saw a lot better response.Here's how most convos went: Hello [First name], How are you? (Don't address him/her as Mr./Mrs. or Sir/Madam. Just use the first name and that's it, don't even add a Mr./Mrs. in front of the first name). For a moment, the prospect will think you're a friend calling whom they just can't recognize and hence will respond accordingly in a pleasant manner. Once you have brought them through the first 5 seconds of the call, the game becomes way more easier. Here's how your sales pitch should go: Me: Hello Adam, Good afternoon, how are you doing today? Him: Not too bad, how are you? Me: I'm doing pretty well myself. Thank you for asking. Just a quick question Adam, do you have a website? Him: Yes I do, it is blah blah blah.com. May I know who's calling? Me: Oh, I'm sorry I didn't introduce myself, I'm Will from cWebsites Web development solutions. Adam, do you have an online marketing company/consultant helping you out with internet marketing for your website? Him: No, not at the moment. Me: Oh alright. Well Adam, it so happens that we're into Internet Marketing ourselves and would love to do business with you. If you want, I could run a free analysis of your website for you and also give you a few tips on how to marketing your website online to get more business online. Him: No thanks, I'm not interested. Me: Hey Adam, it's free, I promise, not strings attached! Him: Are you sure? Me: Yes, I am! I won't take up too much of your time now since I assume you're busy. I'll call you tomorrow to discuss my analysis of your website with you and give you a few points on how you can marketing your website. How about I call you tomorrow, same time? Him: Sounds great. Me: Alright, perfect! Talk to you tomorrow then. Have a great day, nice talking to you. Him: Same here Will. Thanks for calling. _____________________________ Note how I address him by his name so many times through the convo. That is to give it a personal touch and sound authoritative so that he feels interested in talking to you and doesn't hang up the phone. Ofcourse, even with a good sales pitch you'll be greeted with unpleasant responses almost 30% of the times but don't give up. YOU GOTTA RISK IT TO GET THE BISCUIT! About 300 calls later, I landed a big ass order that turned into a turning point. I realized the potential in cold calling so I hired a couple guys to do it for me. Ofcourse it was a risky investment to hire 2 guys at a time but it paid off. These guys were experienced since they'd worked at call centers before and loved the idea of working from home. They were getting me almsot 20 times more money than what I was paying them. Some neat profit, ain't it? My point is, don't get discouraged because a few people are rude to you because sooner or later you'll certainly land an order and when you do, it'll be so big that it'll make the entire effort worth while! Resources to get names and numbers: You could purchase databases off the itnernet. If you're into B2B, just open up a telephone directory and start calling local businesses. Call everyone whose business cards you collected at exhibitions/functions or random meetings. Depending on what kind of business you're in, there are a whole lot of ways you can get your data for free/cheap. Just remember, don't ever be embarassed of calling. If it doesn't go the way you wished, don't give up on yourself. Just keep trying and trying and trying. Feel free to ask me any questions or share your own experiences too. I'm sure it'll help the other readers. If you like this post of mine, let me know, I'll write more about other offline marketing strategies I follow and my experiences.