What do you think would work out better for my offline marketing adventures; building niche sites and then renting ad space ex: Dentists. Start up an seo friendly and nice looking site. write up some good maybe 500 word articles on choosing the right dentist, what to expect, or some helpful shit like that. and then on the sidebars i can rent space so lets say dentist jane doe wants some extra leads, i make maybe some sort of ad or squeeze info ad and put it on the side bars. Or Make a website specifically for Dentist Jane Doe and put up all her contact info, pricing, and anything having to do with her business. This is what im thinking, if i go with the first option. i'd really only be advertising one dentist. im sure if i tried multiple ones, she'd pretty much be like wtf?? ya know? the second one is doable but having to setup a whole site and do SEO is really not the game im trying to play here. I really want to rent out space for MULTIPLE people in a single profession.