1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Offline Marketing Campagin - Getting your card into hands of 50 qualified leads in one day

Discussion in 'Offline Marketing' started by RoscoeT, May 6, 2012.

  1. RoscoeT

    RoscoeT Junior Member

    Joined:
    Dec 10, 2007
    Messages:
    129
    Likes Received:
    18
    Hey BHW,

    I have 2 clients who are into the pet care niche. By keeping an eye on local events I saw that there was a charity walk for dogs this weekend.

    So I contacted someone from one client and got them to donate 50 large dog treats. Then the other client will pay to distribute them at the charity walk as gifts to the volunteers.

    I've done up the packaging of the gifts, took me about an hour in total to put it together. Each card enclosed in the treat has a referral incentive on it and is marked so we can track it back to this promo. I'll let you know how it goes. We also got each business to make a cash donation to the charity as well. $60 each. Nothing big but gets them on the list above the $50 guys. This whole thing cost me $0. And should profit me a few hundred in billable time but also open the door to up-selling these guys on more web marketing.

    [​IMG]

    [​IMG]
     
  2. thejake

    thejake Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 13, 2009
    Messages:
    685
    Likes Received:
    828
    Very cute, expect you'll see some positive results.
     
  3. RoscoeT

    RoscoeT Junior Member

    Joined:
    Dec 10, 2007
    Messages:
    129
    Likes Received:
    18
    Thanks. The demographic for this niche is into "cute" so it works I think.
     
  4. RoscoeT

    RoscoeT Junior Member

    Joined:
    Dec 10, 2007
    Messages:
    129
    Likes Received:
    18
    It was a great success.

    I forgot to mention that I took the opportunity to film a promotional video at the fund raiser. It raises awareness for the cause but at the same time features the sponsors very prominently. I'm editing the video tonight and will be posting it on the client's site + facebook page. Several other sponsors featured in the video as well, so I will ask them for a link from their page to the video on my client's site. Several sponsors were present and expressed interest in the video shooting. So, this is opening doors for me as well. They were very keen to give me their card. Which means, when I call them for marketing work it will not be a cold call. Very important to have an in.
     
    • Thanks Thanks x 1
  5. bwman

    bwman Power Member

    Joined:
    Sep 4, 2011
    Messages:
    737
    Likes Received:
    377
    Occupation:
    Jack of all Trades - Master of all
    Location:
    IM WORLD
    oh that's great! congrats - make sure to follow up on those cards you received, I'd advice you not to wait too long as they may forget who you are :)
    wish you all the best
     
  6. blacksocks

    blacksocks Newbie

    Joined:
    Mar 10, 2010
    Messages:
    13
    Likes Received:
    1
    Great work. This is an awesome idea. I'm going to look for some opportunities to do something similar.
     
  7. ESM2012

    ESM2012 Regular Member

    Joined:
    Sep 21, 2011
    Messages:
    233
    Likes Received:
    330
    Occupation:
    Owner, SEO/Social Media Company
    Location:
    Austin TX
    Awesome job. Nice way of thinking outside the box.....
     
  8. claudiuss

    claudiuss Newbie

    Joined:
    Mar 6, 2012
    Messages:
    14
    Likes Received:
    3
    Thanks for sharing, RoscoeT. That`s the reason i love the offline-section here.
     
  9. hgear

    hgear Power Member

    Joined:
    Feb 8, 2008
    Messages:
    546
    Likes Received:
    193
    Occupation:
    Stacks On Stacks Manager
    Location:
    At Your Mom's House
    Dude awesome how are you tracking it?