So I am using the dice method that was created/shared by a member here on BHW. I went ahead and bought 200 dice for about $40 to put in the envelopes with the sales pitch. Right now I am looking at a end cost of $1 to make and send each envelope to local businesses with no websites. I was thinking... If I upgrade the quality of the envelope to a better stock, and same with the paper, my cost to make and send will be about $1.20. I plan to send out about 50 to start, so that would be a $10 extra charge. Is a higher quality paper and envelope a good idea, or is regular paper, and a regular envelope good enough? Would it really help the conversion rate? PS. I am trying to sell small 5 page websites to local businesses that have no website. (I found a way to check which ones do and don't have websites [ATM I don't want to share until I know it works]). I am selling these for $200 each. Anyone who has done "cold mailing" like this please let me know if you changed somethign up and got better conversions. Thanks!