1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Offline market campaign, go all out, or conservative?

Discussion in 'Business & Tax Advice' started by youtalkmedia, Apr 18, 2013.

  1. youtalkmedia

    youtalkmedia Senior Member

    Joined:
    Dec 5, 2011
    Messages:
    830
    Likes Received:
    375
    Occupation:
    Web Developer
    Location:
    Toronto
    Home Page:
    So I am using the dice method that was created/shared by a member here on BHW. I went ahead and bought 200 dice for about $40 to put in the envelopes with the sales pitch. Right now I am looking at a end cost of $1 to make and send each envelope to local businesses with no websites. I was thinking... If I upgrade the quality of the envelope to a better stock, and same with the paper, my cost to make and send will be about $1.20. I plan to send out about 50 to start, so that would be a $10 extra charge. Is a higher quality paper and envelope a good idea, or is regular paper, and a regular envelope good enough? Would it really help the conversion rate?

    PS.

    I am trying to sell small 5 page websites to local businesses that have no website. (I found a way to check which ones do and don't have websites [ATM I don't want to share until I know it works]). I am selling these for $200 each.

    Anyone who has done "cold mailing" like this please let me know if you changed somethign up and got better conversions.

    Thanks!
     
  2. mrsix

    mrsix Power Member

    Joined:
    Sep 13, 2008
    Messages:
    785
    Likes Received:
    465
    Location:
    PNW
    I sent out letters using resumé paper and imo it wasn't worth it. Got a "typical" response apparently of 1:100.

    IMHO, your follow up AFTER the letters are sent is more important than the paper, techniques used, etc
     
  3. youtalkmedia

    youtalkmedia Senior Member

    Joined:
    Dec 5, 2011
    Messages:
    830
    Likes Received:
    375
    Occupation:
    Web Developer
    Location:
    Toronto
    Home Page:
    What kind of follow up do you suggest? ATM I am tweaking my letter so that it sounds just right...
     
  4. youtalkmedia

    youtalkmedia Senior Member

    Joined:
    Dec 5, 2011
    Messages:
    830
    Likes Received:
    375
    Occupation:
    Web Developer
    Location:
    Toronto
    Home Page:
    [edit] also thinking about instead of mailing the envelopes I go around hand delivering them. Since they are all local businesses I am thinking it might be better to just hand deliver them/ go in and drop it off at the front desk.
     
  5. mrsix

    mrsix Power Member

    Joined:
    Sep 13, 2008
    Messages:
    785
    Likes Received:
    465
    Location:
    PNW
    Phone call or drop in.

    If you're up for that then do it that way. Get as much info as possible about the person in charge if they're not around / available then follow up with a call.
     
  6. brkseven

    brkseven Regular Member

    Joined:
    May 14, 2011
    Messages:
    225
    Likes Received:
    34
    Hand deliver them, if it's local businesses, with quality biz card clipped to envelope, addressed to owner/manager, in the AM.