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Offline Leading to Online Contribution

Discussion in 'Offline Marketing' started by stick777, Apr 19, 2009.

  1. stick777

    stick777 Registered Member

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    This forum has a way of making successful offline marketers feel inadequate and a little insecure..(and just plain dumb as Snowwhite would put it :eek:)lol
    It doesn't have to be that way!! I've wondered for weeks how can I contribute. I've got a wealth of information of marketing and branding experience and have always been considered as one who steps outside of the box.
    Due to our failing economy this has led me to explore new techniques to subsidize my income and this is how I stumbled upon this forum. Which is a wonderful place to be! Thank you to all that contribute and staff that make it possible!
    It's difficult as a noob to step into a new world with limited computer skills and expect to make $$... I'm learning and one day will get there hopefully with the help of the friends I've made here at bhw. In my industry you pay for expertise as you do here. Which over the last month I have paid several. But for most it has been worth every penny!

    So here in my first contribution, as small as it maybe I hope some can make use of it.
    I deal in the real estate industry, have for 14 years and rate in the top 20 out of approx 400 agents(the top 5 for 3 years of my prime) in a city of 135,000.
    My marketing budget is huge and branding is important. I always like to set myself apart from the average agent.
    If you're not a broker but have good communication skills this is still something you can do and promote as marketing for individual agents or brokerages would be best.
    When someone goes into a real estate office, all too often they come out with a folder with the company logo and alot of white space. What a waste!
    I created my own portfolios and sold advertising with some of my most favorite or popular companies pertaining to real estate that I use on a regular basis.
    The catch to the companies was a couple of options:
    1.a $300 set up fee and they had to offer the client something of value-usually 25% off, $50-$200 coupon, 1 month free service- it all depended on what the value of their good or services were.
    OR
    2. a $500 cost to advertise and $50-$200 per qualified lead that purchased goods or services

    On each portfolio, (mine were legal size) inside I had room for 40 at the most so it didn't look cluttered. There was no more than 3 companies that offered the same products or services. 3 lawyers, 3 moving co., 3 insurance co., 3 mortgage brokers ect.

    Once you have your companies, take their logos and rough ads to the printing company that is making your portfolios and they take care of the rest with proofs and dealing with the 39 individual co.
    I would do 3000 pf at a cost of $2.00 each=$6,000 +my time, about 20 -30 hrs. This is the first profit around $8k-$10k

    Now all the advertisers were listed on my website. The public & clients registering would get entered into a draw for a bbq, ipod or something pertaining to the season from me and access to all my advertising clients at discounted prices.
    Once registered this allows me to communicate with them with a newsletter every month and permission to share there contact info with the advertisers.
    Every 4 months I would send out a survey asking if my promoted companies were worthy of being among my exclusive list of advertisers?
    Again a draw for something of good value to get their feedback-
    98% returned their comments. Also kept the companies honest and provided them with useful information as to how they were doing.

    This was very targeted marketing that was a huge success.
    The contract with advertisers would run for 12 mnths.

    Knowing what I know now, I missed out on some huge $$
    I'll certainly be sure to add some of my affiliate co, maybe some CPA's if I can get them to accept me..lol

    Well I hope some may find this useful. If so please send some thx my way.
    If you don't well lets just move on quietly and pretend you never read this..

    If anyone needs anything pertaining to real estate marketing, don't hesitate to ask.:D
     
    • Thanks Thanks x 3
  2. davejug1

    davejug1 Guest

    Good contribution, being a professional offline marketer you can bring a lot to this forum. In your case I would be careful of how much blackhat you incorporate within your business. Yes there is much more money to be earned from your subscribers, but if in doing so your subscribers unsubscribe then you are going to lose out.

    What I would suggest is that if you are planning to offer them CPA offers then test in on 5% of them. However many people who unsubscribe, multiply it by 20 and this is the level of loss you are looking at. Then multiply the extra earnings by 20 and you have an estimate of how much you will be taking. Then simply do the math as to whether it's viable.

    Like I say, your skills could be of good use here so sharing some marketing tactics would be of great benefit to the community
     
  3. stick777

    stick777 Registered Member

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    Davejug1, thank you for your feedback. I really appreciate it. So far subscribers are pretty solid. I am always offering something of good value and posting the winners so people know its legit.This I feel is one of the main reasons I feel they hang around. I totally see how CPAs could create an issue for lost subscribers and will take your advice. I am thinking of adding the links for CPAs to my newsletter so its up to them rather they click or not. Maybe 3 at a time. This is a little different than the normal promos but its babysteps. I would be mortified to lose my faithful subscribers over a simple screw up of overload.
     
  4. grafxextreme

    grafxextreme Regular Member

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    Good stuff...

    I personally wouldn't recommend any CPA's or anything else that may cause your subscribers to have a bad experience. This could backfire on you.

    However, there are plenty of ebooks, seminars, videos, etc... which tie in with real estate that you could become an affiliate for and market. You might look into that part.

    Much more profitable than CPA. As an affiliate you can earn $50 or more and some of them offer continuity commissions.

    Thank you for your post.
     
  5. donjuan

    donjuan Power Member

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    who is your target market here, is it real estate agents?