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Offline Lead Providers - Real or Waste of Time?

Discussion in 'Offline Marketing' started by charliebones, Apr 22, 2015.

  1. charliebones

    charliebones Regular Member

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    We get at least 4-5 emails or contact form submits every day from so-called offline lead providers, some exclusive some not, all claim to have good offline leads for SEO, SEM, web development, marketing, etc. They all want to schedule a call with us but I always respond by asking them their cost per lead but very few if any will give you any real numbers in an email.

    Does anyone have any experience buying these types of generated leads? Are they for real or all garbage? If you've used them what kid of conversions have you had and are they worth the money? What is the average cost per lead?

    We mostly do our own lead generation and have always had good success but we would consider other ways to keep the pipeline full. Any insight or experience would be appreciated.

    Thanks in advance.
     
  2. LoftPower

    LoftPower Elite Member

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    I guess I feel that if they can not share with me in an email, they really do not want to have my business.
     
  3. feral107

    feral107 Newbie

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    Have you talked to them yet?
    I'm also interested in this, let us know how it works out.
     
  4. Worker8274

    Worker8274 Registered Member

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    I don't have experience with this, however, I have several friends that talk about it. From what I understand the results vary significantly by the industry. The feedback I hear is mixed. If you find a firm that produces good results, they will charge a painful premium because many companies can't produce what they promote. The leads are expensive and you need a CRM system to add those leads to in order to contact them later. And to track the leads you get so you don't pay several times for the same leads. Get samples and ask detailed qualifying questions to see if they know how to approach your target customers. Generally, I hear people using them to get started, then they try to find a cheaper way to get leads. In summary, some people have spent a lot and got nothing. Others have found a good service for their industry and have used them for years (although they are always trying alternative lower cost services to reduce their costs). Good luck!