The Only Offline Journal You Need to Read - No Messing, Serious Business! So here we go. I know you recently there's been a lot of journals lately, and basically nearly all have fizzled out one way or another. But this is different, im different. This is not just some, "lets give this a go and whatever happens". Im going to MAKE it happen, what ever the cost or time, and im not just going to let this die, and you will see why. Some may remember my post from the old days, some may not, but they arn't here any more due to a few changes over the years. Anyway, since then I've not done much on here. A few things here and there. However I've been getting into gear for a full blown offline business. Sometimes its a hinderance, sometimes it is great but with whatever I do I always like to do things "properly", I like to have a plan, know exactly what im doing and whats happening. So I tend to follow "Go Big or Go Home"..again you will see why in a bit. So sometimes I find myself not moving anywhere because im just planning too much, it has happened with this project as well here and there but I pushed through the mental block of "not ready yet" and carried on going. Ive got multiple "offline plans" which ill be implementing, but the first and for most is the "SEO for local companies" plan of action. Like I said, serious business and ill show you why. So ive read almost every offline pdf, thread, wso, under the sun and using bits here and there have put together my own plan. 1) Stage 1 So first thing to do was to create my brand. Sorry but im not going to reveal names and websites here. Brand made, site bought, set up, logo designed it was time to register as a company. Its a LTD company with 2 directors, me and my friend / partner. This whole thing is a 2 man, not because of the work load (well it helps) but we are constantly bouncing ideas of each other and putting things together. The ideas you can come up with when your doing something with a friend and someone else who is interested will make you surprise yourself. All our offline plans are going to be run through this company. I also bought a local number from Skype. All calls can be redirect to skype on mine my partners mobile, they both ring together and who ever answers first gets it. 1) Stage 2 Now my company has been officially registered and I have my company number and registered office it was time to get my letter heads sorted. I ordered 350 letterheads and 700 continuation sheets. This is because my reports that I will be sending out are 3 pages long. One main letterhead with logo etc and then basic minimal sheets for the other 2 pages. The paper is so nice and thick and the quality of the print is amazing Now I have professionally printed letter heads I need to makes sure the content looks nice and clear. So I went out and found a someone selling a really nice second hand HP printer. 1) Stage 2 Now all that has been sorted out it was time to order my boxs and report binders. I ordered 100 boxs and 100 report binders, its a clear plastic sleeve and the spines. I was a bit upset when they arrived flat back and they weren't even pop up style, but then I don't know why I was expecting them to be ready made, would have had to be delivered in their own lorry otherwise! ha The report in the picture was just a draft and a one off for a local shop. The SEO reports are later. 1) Stage 3 Now that everythings in place its time to get going. Heres my "factory"... And Heres the first 5 reports 1) Stage 4 Time to go big or go home. 50 reports Now they are done its time to write up the boxs. Im going to be hand writing the address on the boxs just to add that bit of personalisation. 1) Stage 5 The bit im dreading the most. Making the boxs. I decided to go get some double sided tap to help keep the boxs together because the way the boxs are made they have a tendancy to spring open and unfold. It also helps speed things up as I dont have to be so careful in making sure every things locked in place A few cardboard papper cuts and a lot of mess lat Boxs done! 1) Stage 6 Time to do the sorting, matching each report to the correct address And the final outcome, ALL DONE 1) The Reports So heres the bit most of you are probally wanting to know. What is in the report. Well, ill show you each page...Its a mix of different ideas from here and else where and my own ideas. I know some people may say it silly to change what other people are saying already works but I dont feel comfortable with some bits, and some bits I dont like the sound of and or want to change. So heres my version. You should be able to read the text fine from those. 1) The rest of the details So thats my "build log". Heres the rest of the details. I pretty much just go through each area around where I live and look through the newspappers, online directories etc and find all the people who arent coming up for the local term "Plumber in Town" etc. However they all have to be based in the town itself / have an office in the town. Like I wont be working with big businesses who want to get listed in every area. I have a triple monitor set up which really helps out. Couldn't believe it some company chucking the side ones for $50 for the pair! So the middle screen I use for finding potential businesses. The left screen I have my GDocs Spreadsheets open which I use to put the info in of businesses that I will be contacting. The right screen is the G Search results so I can quickly see if they are on the front page or not. My spreadsheet looks like this, I have my GDocs set up like this. A folder for each Niche. So Plumber folder, builder, accountant etc. Inside is 4 spreadsheets. Builders in North City , South City etc. Inside each of them is what I have shown you in the previous picture. I have around 20 sheets in each excel for each small Town inside the City. Im aiming for 10 niches. Then Ill mail to 10 of each niche in each town. So, 10 niches * 10 people, * 20 towns * 4 areas of the city. Thats a LOT of potential customers and when you think about it, its actually very very easy, once you dont need to find new niches, you dont need to find where to look. Its just "10 plumbers from town 1, 10 from town 2 ...... 10 accountants from town 1, 10 from town 2 ......" Once I have filled up my spreadsheets, I download them to the PC. I have a MAIL MERGE template set up in Word. Word uses the spreadsheet I downloaded with a little macro I made to extract the names, niche, keywords from the excel. Word puts these details in the template automatically and creates the 10 reports or how ever many. Then prints them all out in one go. I manually enter the screen shots myself but word can be set up to mail merge with pictures so you could do all niches and all areas in one go providing you have the screenshots saved. The boxs im using are provided by mail service, they are a certain size to be cheap and to not be classed as a parcel, they are just under that so they are classed as a large letter. This keeps the cost down. All together each box just goes over the smallest weight boundary so to ship each box its around $2. $1.50ish if they where a tiny bit lighter. So my costs LetterHeads inc P&P: $216 Boxs inc P&P: $38 Report Binders: $40 Printer: $90 Incorperation of Company: $90 (I used a formation agency which did the legal stuff for me and I get to use their address as my registered office for a year) However I ordered 100 boxs and binders and 1050 printed pages. So if we break it down. $216 / 1050 = $0.20 per page $38 + $40 / 100 = $0.78 So each report is 3 pages and the cost of each completed boxed up report is 0.2 * 3 + 0.78 = $1.38 Ive made 50 reports so far so my total cost so far is for the reports $1.38 * 50 = $69 Ive only spent $70 and im going to spend around that amount to ship. So lets say at the end of the day ive spent $140 for 50 reports (not including printing ink! haha) that really is not bad at all. Im really happy. Im going to be sending all these out on Monday. I have no idea how many or if any people will contact me or sign up, im thinking maybe 1 or 2? Even if only 1 ill be happy. After 2 days the people I have not heard from I will call up. Now, one idea was, because these are all local businesses I thought about going into the shops and handing them the report myself by hand. What do you guys think about that? 1) Closing Hopefully I have help boost the people who are sitting on the fence, ive put a lot of time and effort and money into this and im going to see it through to the end. Like I said I have other ideas and plans which will be run along side this. Such as moblie site design, ecommerce set up for local stores etc etc. And theres a few other ventures ill be doing but thats something for later. My end goal. Is to make enough money to set up online stuff such as niche sites etc, so they are running in the background and ill get my own little office. I dont if anyone has heard of Office Shares. Its basically one big office and you rent a desk out perfect for we do. Its mainly designers and photographers, coders and other creative people who uses these to have a base for them selfs. They are also really cost effective. Heres one thats near me, its only $90 a week per desk. Includes bills and internet Thats obviously a really nice top one but theres loads about, some with meeting rooms you can share, games rooms. That is my aim and is what is making me push. To have my own booth and just be my own boss!