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offline cpa (flyers) conversion rate question

Discussion in 'CPA' started by alexp3412, Jul 27, 2011.

  1. alexp3412

    alexp3412 Registered Member

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    So I am about to begin an offline cpa campaign... I know there's a lot of discussion about this on here, but here's my first go at it.:cool:

    -1000 postcards
    -Split testing 500/500: 500 adult dating niche, 500 TV to PC niche
    -Custom domain for each
    - Hire people on craigslist ( major cities) to put flyers on windshields 400/400(each with sub domain to track conversions). I'm going to distribute 200 in my area to see how well they might convert if I'm doing 100% of the legwork.


    -Each offer is around 30.00$ per and only needs credit card submit, no initial charge.
    -Lets say my initial investment for this trial run is 150$
    1000 post cards means.... I'll need 5 sales to break even, the rest is profit.
    - ...which means I need a .005 conversion rate to break even

    My question to anyone who has done flyers before....
    ( granted I know there are a lot of variables)

    how possible is it to break/exceed this conversion rate (.005) doing this type of untargeted method.

    What are my chaces of making some dough here? any feedback would be awesome!
     
  2. bayshorekid

    bayshorekid Regular Member

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    I have done flier/postcard cpa offline work and have done ok with it. I would suggest doing the first couple tests yourself (passing them out) instead of getting people off CL. This would save you some initial cash (less risk) and you know for a fact the cards are going where they should. In terms of conversion rates, consider your offers and the area you are placing them in. The dating one, I would target nightclub parking lots, college housing parking lots and any where you think horny single people might be to increase conversion rates.

    Trying to figure out initial CR is difficult, but the ol' 1% rule would probably seem fair, but of course there is no real barometer...so many variables to consider as you know. When passing them out think location, offer and volume! I think your dating offer will do well if you have a decent card, lander and target the right part of town and you should hit the 1% mark, but the tv/pc one might be a little more difficult because of the small amount of people who be wanting this. 5oo or even a 1000 cards is really a small amount to test such a niche.
     
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  3. bayshorekid

    bayshorekid Regular Member

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  4. rakoom2002

    rakoom2002 Supreme Member

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    Ive been wondering this question for a while because Ive thought about hiring people on craigslist and fiverr. How does the person prove that they passed out all your flyers?
     
  5. alexp3412

    alexp3412 Registered Member

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    I was wondering this too. But i had a couple ideas.:

    The one that i was thinking of is used by telemarketers after they make a sale. They voice record the details of the sale over the phone. Even if you don't have the capabilities of recording the call you can do it just to put a little fear in them.

    Another way that i've read on this forum said that you can have the person who does the work take a picture of the cars with the flyers on them.

    I'm still looking for a full-proof way of approaching it, I'll let you know if i come up with anything better.

    I guess if your only paying 40-60$ these might seem a little ridiculous to the worker, but its better then getting snaked.
     
  6. bayshorekid

    bayshorekid Regular Member

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    This is a bump of a thread that has a useful offline guide for those of you that might be in need.
     
  7. keeponrocking

    keeponrocking Regular Member

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    yea, I'm quite interested in what results OP has got.
     
  8. ohaider

    ohaider Senior Member

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    You will more than likely break even, but I strongly suggest you begin to target your leads. Go to your local sex shops and ask if you pay them 20 bucks if you could leave some postcards that they drop in the bags of customers. You'll see conversions SKYROCKET.
     
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