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Offline client already on Page 1 of Google inquiring about SEO

Discussion in 'Offline Marketing' started by rr4111, Feb 19, 2012.

  1. rr4111

    rr4111 Junior Member

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    Hi All -

    I just received an inquiry from a contact that has their website on the 1st page of Google. They are looking for SEO and more traffic.

    What services do you guys think I can offer them? All suggestions welcome. I have a call with them in 3 days.
     
  2. Spawn

    Spawn Jr. VIP Jr. VIP

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    Choose for them better keywords with more traffic
     
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  3. Punch-ur-Soul

    Punch-ur-Soul Newbie

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    I would ask them what they want to accomplish with more SEO? What do they expect you to do since they are already #1? (or do they not know they are #1?)

    If the goal is to convert traffic into sales then I would offer Conversion Analysis. I would review their site bounce rate, average visitor duration, etc. Do they have clear call to action? Easy to find contact info? Trust symbols on the site? Do they offer something for the visitor to encourage a registration for lead generation?

    The conversion stats are probably low and there might be a lot of room for improvement. Explain to the client their dollar is best spent improving conversions rather than chasing down the 20% of the audience they might miss.
     
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  4. AtomicFez

    AtomicFez Newbie

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    You could offer them web design, video marketing, social marketing, local SEO. And that's just to name a few.
     
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  5. Balthazshar

    Balthazshar Junior Member

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    The big question is, HOW do they appear on page 1 of Google? For what, their own company name? (I couldnt believe it when someone told me "well I am on page 1 of Google for my company name, why do I need you?" What keywords do they rank that well on? Can you offer additional keywords and rank them? What does their online reputation say about them? How is their onpage ranking factors? Their is LOTS you can do.
     
  6. Junkfood00

    Junkfood00 Elite Member

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    While you have great tips, the client of the OP is not ranked #1 yet, they're just on the first page.
     
  7. johnnod

    johnnod Newbie

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    This. Try and rank them higher for a broader set of keywords or maybe on another domain if possible.

    Value add their other media, like fb, g+, youtube vids, google places etc..
     
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  8. rr4111

    rr4111 Junior Member

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    Good idea! I will look into some keyword research. Thanks!

     
  9. rr4111

    rr4111 Junior Member

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    Thanks bud! I think starting with "what is the goal of more SEO?" is key here. This company is actually doing a lot of things very well...they rank on Page 1 for some great keywords in their niche, they have a good website, they are using PPC for the other main keyword (that they are not ranked for yet), they are advertising on relevant websites (banner ads), and maybe some other stuff that I don't know of. The above list is only what I have discovered doing my research.

    Conversion might be the big thing here...so, your tips are helpful. I might have a some more questions regarding conversion, if this is truly the case (I will find out on my call with them).

    If you have any more suggestions, keep 'em coming :) It is highly appreciated!

     
  10. rr4111

    rr4111 Junior Member

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    Ah, all good suggestions...just that web design is not needed by them. They have a pretty good website (just fyi..they are an online and offline store for a niche high-end product).

    Any tips on how would one go about proposing such a broad range of services? This would be my first major offline client, and so the question.


     
  11. rr4111

    rr4111 Junior Member

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    Do you have any suggestions? I am open to listening to all / any ideas :)

     
  12. rr4111

    rr4111 Junior Member

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    Good point! I am looking into other keywords that I could help them get ranked for.

    What could I offer regarding Google places (I haven't yet done anything on this front)?


     
  13. indianbill007

    indianbill007 Jr. VIP Jr. VIP

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  14. rr4111

    rr4111 Junior Member

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    Do you mean twitter followers, fb fans, yt views, likes, subscribers?

    Is there anything else?

     
  15. theag

    theag Junior Member

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    more like social media account management, posting content, facebook ads, etc. then you try to get them more followers, fans etc through your management efforts
     
  16. noermanto

    noermanto Regular Member

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    Optimize for long tail keywords, create brand (or company or domain name) awareness, specially on well known social media sites. Don't forget pin it on Pinterest.

    That will take lots of time. Be sure to check their on page SEO and security leaks.
     
  17. kebertt

    kebertt Junior Member

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    You could offer something related to SMS and mobile marketing if you're willing to put in the effort to get a list of local numbers.
     
  18. rr4111

    rr4111 Junior Member

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    I will look into Mobile Marketing too...thx!