After the last update my offline business was hit once again. Second site is down in a year. Although I am going to start another site(which will be whitehat lol) i was wondering something. For offline business Kw-cityservice does getting Adwords PPC to your site convert as well as ranking top 3 organic? I was #2 for my business organic before the update and business was good. Do you think I would get just as many/quality leads if I just paid for the adds? I know when I am looking for city service I never click on adds but look at organic. It could just be me though. Any input please!