Odd Marketing For Godaddy.com

matei · Dec 9, 2011

I just saw that Godaddy.com has banners "planted" in most of the Strikeforce (mixed martial arts organisation, second most popular after UFC) events.
Can someone please explain the strategy behind this fact?
I mean, I don't know if they are following to get any conversions (since I bet that most of the people watching Strikeforce events are not SEOs nor webmasters) or more awareness.

Any ideas?

Brainstorming · Dec 9, 2011

matei said:
I just saw that Godaddy.com has banners "planted" in most of the Strikeforce (mixed martial arts organisation, second most popular after UFC) events.
Can someone please explain the strategy behind this fact?
I mean, I don't know if they are following to get any conversions (since I bet that most of the people watching Strikeforce events are not SEOs nor webmasters) or more awareness.

Any ideas?

This is a complete guess, but I'm guessing they're a sponsor. Kind of like in UFC you always see the different sponsors logos around the cage.

I don't think it's a terrible marketing move even if they are not a main sponsor. This is also a complete assumption, but I'm guessing the ratio of Male to Female owners of websites would be somewhere around Males: 70% and Females 30%. This could be way off, but from what I have seen from my years in Internet Marketing, it seems like Males are dominate in the Internet Marketing/Website Ownership world. With that said, this sports audience is probably 90-95% males over the age of 16.

Again, all of that is complete speculation and not factual, but I'm guessing it's pretty close to being right.

onthegoaudio1 · Dec 10, 2011

They are a sponsor, or were atleast.. its nothing out of the ordinary..

albaniax · Dec 10, 2011

Brainstorming said:
This is a complete guess, but I'm guessing they're a sponsor. Kind of like in UFC you always see the different sponsors logos around the cage.

I don't think it's a terrible marketing move even if they are not a main sponsor. This is also a complete assumption, but I'm guessing the ratio of Male to Female owners of websites would be somewhere around Males: 70% and Females 30%. This could be way off, but from what I have seen from my years in Internet Marketing, it seems like Males are dominate in the Internet Marketing/Website Ownership world. With that said, this sports audience is probably 90-95% males over the age of 16.

Again, all of that is complete speculation and not factual, but I'm guessing it's pretty close to being right.

You're right, this is exactly what they thought.

The only question for them is, if it was worth it, and with brands it's hard to count in the marketingmix.

charlie3 · Dec 10, 2011

GoDaddy tries to turn everything into a website. They're one web company that is trying to turn the average person into a webmaster. I think it's good marketing on their part because everyone I talk to that doesn't know anything about Internet Marketing, domains, or hosting always brings up GoDaddy.

Odd Marketing For Godaddy.com

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