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[Observation #1] Does Page Size/Load Time REALLY Matter For SEO? <<== Find Out

Discussion in 'Black Hat SEO' started by TheMatrix, Oct 8, 2011.

  1. TheMatrix

    TheMatrix BANNED BANNED

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    It's been quite a while that the news of Google taking into
    consideration the page size and page load time has been
    spreading. But does it really take into account these factors?
    What better than to test?

    So, I went ahead, and brainstormed a keyword, for which
    manual manipulation of SERPs by Google team was not
    possible/unnecessary. This meant that all the "buyer" keywords
    had to be crossed off, since Google gives preference to review
    sites and Amazon in such a case.

    Also, the results for the keyword were not to be the homepage
    of a site, rather an inner page.

    Another factor I took into consideration was that there was a
    significant amount of searches for the keyword, and a lot of
    competition.

    AND VOILA!!

    I found the keyword!

    [​IMG]

    Now, while testing, I made sure that I was not logged into my
    Google account, to eliminate all SERP personalization.

    And now, time for the results. Below, I will present the URLs,
    along with their SERPs for the keyword, their page size, page
    load time and other useful data.


    #1
    Code:
    http://www.avs4you.com/guides/how-to-merge-several-video-files.aspx
    [​IMG]

    #2
    Code:
    http://www.makeuseof.com/tag/merge-multiple-video-files-with-virtualdub/
    [​IMG]

    #3
    Can be neglected
    [​IMG]

    #4
    Code:
    http://forums.vso-software.fr/how-to-merge-video-files-and-join-video-files-together-t3080.html
    [​IMG]

    #5
    Code:
    http://www.geekzu.com/split-merge-video
    [​IMG]

    #6
    Code:
    http://www.x2xsoft.com/productlist/vamerger.html
    [​IMG]

    #7
    Code:
    http://www.labnol.org/internet/video/join-multiple-video-file-formats-single-movie-youtube-support/3180/
    [​IMG]

    #8
    Code:
    http://www.afterdawn.com/guides/archive/virtualdub_join_avi.cfm
    [​IMG]

    #9
    Code:
    http://txpress.blogspot.com/2007/01/join-multiple-video-mpg-files-in.html
    [​IMG]

    #10
    Code:
    http://www.freevideojoiner.com/
    [​IMG]


    To summarize, here's a spreadsheet of all that's above there, and relevant:

    [​IMG]

    Even better graphical representation:

    [​IMG]

    Can you see a regular trend up there? Because I can't!

    So, does that mean Page Speed is worthless?

    The answer, based on this sole analysis, seems to be yes! But
    is it really??!

    Page speed and page size are just a couple of over 150 signals
    that Google uses to rank web pages.

    Remember, this is just one test, out of a series of test I'm planning.
    In the next couple of tests, I plan on taking this to the next level,
    by selecting web pages with almost same PR, backlinks, keyword
    density etc. But that WILL take some time.

    Till then, enjoy!

    TheMatrix
     
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  2. masterjani

    masterjani Jr. VIP Jr. VIP

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  3. TheMatrix

    TheMatrix BANNED BANNED

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    Indeed! This is just a preliminary analysis, on which I'll base
    my upcoming reports!
     
  4. Gozpy

    Gozpy Regular Member

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    Silly case study...
     
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  5. Sleinad

    Sleinad Senior Member

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    Should study at least 10 searches not just one...but its still interesting to see how that site is number one with such a slow site.

    When there is not much difference between websites, like the quality of links they have or their content, then small things like this make a difference, because Google has to decide somehow which to put first.
     
  6. SahL

    SahL Elite Member

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    you sure do Have Too Much Time On Your Hands

    Or maybe you forgot there's a website known as google.com

    Code:
    http://lmgtfy.com/?q=why+%20website+load+time+
     
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  7. ipopbb

    ipopbb Power Member

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    Page load time does matter... Google is estimating client-side connection speed and filters the results based on your client-side bandwidth. I see the effect every day as my work commute requires a 45 minute ferry ride. My websites shoot up the rankings on the ferry because all the very slow resource heavy sites fall down the SERPs. Much of the result variance from one browser vendor to another is also caused by differences in vendor page render times that skew googles connection speed estimations.

    So for practical purposes, if you keep your website as fast as possible you will have less competition on slower connections. If you have a slow website then you will appear in fewer keyword searches and the ones you will lose will be the slower connection searches.

    If you want to maximize your organic traffic it is in your best interests to be fast, but you are correct that load times are not a primary sorting factor for rankings. They appeared to be used as a "near realtime" after the fact filter.
     
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    Last edited: Oct 8, 2011
  8. gsy159

    gsy159 Power Member

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    where can i make the test?
     
  9. websitezbuilder

    websitezbuilder Regular Member

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    Thanks for testing...Would be keen to see more results.

    The #1 site on your test would have to be losing traffic through slow load. Even if it doesn't effect rankings im sure it would frustrate visitors and make them want to visit another site. I know im pretty impatient and if a site aint quick, I move on...
     
  10. ExecutiveCloser

    ExecutiveCloser Regular Member

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    I recently had a site at position number 5. It is a fairly new site but has been steady at 5/6 for the past week. I added a new theme to it (wordpress) which was a LOT slower. The next day I was dropped to number 10.

    I think I will wait a week, then replace themes with something faster and watch what happens next.

    Also, while we are on the subject. The G updates have introduced blind backlinking as well as blind PR. I believe that they are still counting the backlinks as well as the PR but they are trying to blind us so that we cant steal links, steal juice etc.
     
    Last edited: Oct 9, 2011
  11. TheMatrix

    TheMatrix BANNED BANNED

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    Sure, thankd for your input.

    I will post my words from OP for you, sir:

    Yeah, there are stuff out there for sure. But what can be better
    than validating those yourself?

    I mean I have nothing to lose here. All I have is to learn, and share
    what i do, and learn!

    So you see, the benefit is mutual!

    Agreed, that is why these site load times have been computed using
    single tool, and not from varied IP addresses, or connections. This
    makes sure that each request that is sent to the URLs is identical
    and doesn't affect the results of the experiment.

    And yes, I do agree that it's in our best interest to keep the site load
    time small so as to not frustrate the user, and/or the search engine
    bots. :D

    I used the Pingdom Tool available at:

    Code:
    http://tools.pingdom.com/
    It's the best and the most accurate I could find.

    It's slow for sure, but that's because of the number of images it is
    serving on the particular page. But if we look into the mind of a user
    who wants a way to merge video files, then this kind of tutorial/DIY
    is what he is looking for. And maybe that's why, Google is giving it
    priority even though the site load time is pretty high.

    As I said, Google takes into consideration, over "150" signals to rank
    a webpage, that include but are not limited to, backlinks, PR, keyword
    density, links from trusted sites, author's authority, page load time,
    uniqueness of content etc etc...

    So you see, even though this test isn't full fledged, but to reduce the
    chances of fatal errors, I am going to take this to the next level, in a
    few days/weeks.
     
  12. SahL

    SahL Elite Member

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    your loosing time.

    TIME = MONEY.

    Actually you can make Money, But You Can't Make Time.
     
  13. TheMatrix

    TheMatrix BANNED BANNED

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    Knowledge + Experience = Money + Respect + Lots of time later!

    Can't simplify the equation more..
     
  14. bezopravin

    bezopravin BANNED BANNED

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    SahLCoolio,

    Thomas Alva Edison Failed more than 1000 Times before inventing Light Bulb. Failing 1000 Times = Wasting so much Time(hrs).

    That doesn't mean he is wasting his time, infact he is doing his research spending his own time to show what he have for others.

    Actually you can't Make Money Without spending Time, But you can Spend Some Time to Make Money.
     
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