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Now that Google seems to like brands so much, what is the best URL for a name?

Discussion in 'Black Hat SEO' started by turdface, Mar 27, 2014.

  1. turdface

    turdface Supreme Member

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    Say you are starting a website and you are a masseuse. A few years ago you could've registered www.joeschmoemassage.com and ranked easily for your hometown. But now it seems like it's a bad idea to put keywords in your URL, and using your name might not work either.

    But say you don't want to have a brand because you're not really a company with a name, you're just a person who has services available. People are going to be searching for you by name. What's the best way to do this?

    You probably shouldn't put any locations in the URL either, because www.yourtownmassage.com seems too keyword dense.
     
  2. coreyvf

    coreyvf Regular Member

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    This is not true. Why do you think this? Yes, keywords in the url are not as powerful as they once were, but that's because everyone started abusing it with atrocities like massages-in-newyork.com or whatever.

    I still find keywords in the url, especially in very specific micro niches, work extremely well.

    If you're choosing a keyword like Viagra samples or something, then keywords in the url are probably not going to help, it's too competitive.

    I think including the city, especially for a site aiming for local results, is still a great idea. I don't think Google sees it as spammy, but I do remember reading an article that they don't give it as much weight as they did in the past.

    For example, your brand name is "Widget" and you sell pocket watches in Boston. widgetpocketwatchesboston.com or widgetpocketwatches.com is a good domain I think compared to widget.com.
     
  3. srb888

    srb888 Elite Member

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    If it's certainly going to be a local offline service then build the offline brand and reputation first, and then make a site on that name. People will know you first and then will associate your online company with the quality you are offering. Famous Brands usually begin that way...

    If it's the other way around, and obviously you're not too, or at all, famous, then use keywords in your URL or whateverelse, open your online shop on busy forums, build reputation and good number of satisfied clients, say hell to Google search engine, and prosper anyway.

    Common in both is you build a reputation and satisfied clientele, and prosper. Otherwise it's going to cost you lot of money... :)
     
    Last edited: Mar 27, 2014
  4. souleclipse

    souleclipse Jr. VIP Jr. VIP Premium Member

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    As Brand being said. It just about building branded links to it, so google won't see you as spam.
    You can register almost anything! It doesn't has to make sense.
    It can be anything, like doufu, pikou,datong,sumai,deasa.

    You get it? It's about being able to build brand links to it.
    You can spam the keyword "Doufu" and google won't think that you are playing punk.
    because you are just promoting your brand.
    Once you blast the brand url, and start to make at least 5% of the keyword you want to rank.
    Boom, you get your ranking. never being hit by update again.
     
  5. mobilesmarter

    mobilesmarter Newbie

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    Exact match domains or domains with keywords relevant to your target niche are still good, it would all depend upon your backlinks and the site content that you put in. The only thing that you really must avoid is keyword stuffing and over hyphenation within your domain names.
     
  6. stugz

    stugz Junior Member

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    Exact match. I was just searching something in another non-European language and Google actually returned results from a domain that was exact match transliteration for one of the search words. It didn't actually contain any of the terms I searched on the page. Crazy.
     
  7. lancis

    lancis Elite Member

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    Make EMDs as your second/third tier, and brand-name as your main site. This way you'll get benefits both from search engines and people.

    People tend to like brands more, EMD will generally make them suspicious.
     
  8. turdface

    turdface Supreme Member

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    Over-hyphenation is interesting. I had some EMDs get penalized and about half of them had hyphens. Do you think Google considers more than one hyphen spammy?
     
  9. turdface

    turdface Supreme Member

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    So if someone lived in Cincinnati and was a masseuse, which domain would be the best for them?

    Assume their name is Joe Johnson.

    massageincincinnati.com
    johnsonmassagecincinatti.com
    joejohnsonmassage.com
    cincinnatimassage.com
    johnsonmassage.com

    Assume Joe has been massaging for years and has local clients already but just doesn't have a website or any online business.
     
  10. DamageX

    DamageX Elite Member

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    There's been a number of threads about this. Here's a reply I posted in a similar thread:

    http://www.blackhatworld.com/blackh...able-domains-better-than-emd.html#post6594919
     
    Last edited: Mar 28, 2014