Say you are starting a website and you are a masseuse. A few years ago you could've registered www.joeschmoemassage.com and ranked easily for your hometown. But now it seems like it's a bad idea to put keywords in your URL, and using your name might not work either. But say you don't want to have a brand because you're not really a company with a name, you're just a person who has services available. People are going to be searching for you by name. What's the best way to do this? You probably shouldn't put any locations in the URL either, because www.yourtownmassage.com seems too keyword dense.