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Noticing some new format of google search results

Discussion in 'White Hat SEO' started by seoguy81, Nov 14, 2011.

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  1. seoguy81

    seoguy81 Power Member

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    Was doing a random search today of various keywords and noticed something strange. For a few keywords, a site's serp looks different. Unlike the usual format of

    Article Title
    domain-path-to-article-url
    description

    Of which only the article title is clickable.

    For just one site, I see the following format
    Article Title (clickable)
    domain > category > sub-category (of which category and sub category are clickable)
    description

    Investigating further into the site, its a custom cms template. Nothing out of the ordinary. Just see a 'pinned meta data'

    Searching for pinned meta data revealed a bunch of msdn gibberish (far out of my reach).

    Has anyone else noticed this? Would appreciate if someone could shed light on this.
    Has anyone experienced this?
     
  2. cristianraiber

    cristianraiber Regular Member

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    It's not out of the ordinary, if you've got properly formatted bread-crumb navigational menus, Google might generate that odd structrure you're talking about from it ... I've only seen this happen on big, established sites with domain age higher than 2-3 years ...
     
  3. scorpion king

    scorpion king Senior Member

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    Google said it gives more important to fresh content.
    I havent see any search results showing like that. Can you please share the keyword you used to get those results. It will help all to understand what google meant by "fresh content".
     
  4. seoguy81

    seoguy81 Power Member

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    search in google.com for keyword:

    HTML:
    forex paypal
    The site in question is
    HTML:
    earnforex
    Did a check on webmasterworld, didn't find threads that speak about this same occurance.

    With regards to fresh content checking on one of the links shows an article.. but not sure if its fresh or not.
     
  5. seoguy81

    seoguy81 Power Member

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    Maybe domain age is just one of the factors? This site is about 5 years old.
     
  6. seoguy81

    seoguy81 Power Member

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    Found out a bit more info. Google bread crumbs.
    http://yoast.com/articles/wordpress-seo/#bread-crumbs

    So the next question.. what does it take to have google to show the bread crumbs in the search results.

    Also this is very very rare.. unless others can share few more keywords for sites that show up with this kind of results.
     
  7. cristianraiber

    cristianraiber Regular Member

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    Well, Google's able to lately interpret proper HTML markup. I think that HTML 5 offers the possibility of adding proper markup to your breadcrumb styled navigations.

    This webpage offers a bit of coverage on that particular topic:
    Code:
    http://css-tricks.com/7802-markup-for-breadcrumbs/
    Check out this link:
    Code:
    http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.earnforex.com%2Fpaypal-forex-brokers%2F&view=
    Mystery solved, right ? ;)
     
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  8. scorpion king

    scorpion king Senior Member

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    While googling KW "forex paypal" i see number 1. at the end of the domain link. For first 2 results. What that means? !##$@#%$@#% :confused:
     
  9. bhstudent

    bhstudent Junior Member

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    I hate google panda... killing my traffic
     
  10. ibins

    ibins Junior Member

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    Yes, i also noticed this structure a while ago!
    Another day i also saw a structure which has ratings (stars) in the google serps.
     
  11. ChangeUpTheGame

    ChangeUpTheGame BANNED BANNED

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    According to matt-cutts, google has changed it's algorithm and it has started reflecting i think
     
  12. cristianraiber

    cristianraiber Regular Member

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    Dig a little deeper for HTML5 mark-up and schema(.org) implementations, you'll eventually figure it out :)