Normal to get cheaper clicks on search then on Display networK/

Discussion in 'Adwords' started by Nosence, Jul 26, 2011.

  1. Nosence

    Nosence Senior Member

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    I seem to get significantly cheaper clicks on the search engines then I do in the display network.

    I have everything set for United states and Canada only since my site is mainly only valid in the US and canada.

    Should I expect lower display network clicks if I change to worldwide?

    Any one have a good guide to learn more about advertisig with adwords, Im just kind of flying blind figuring out what works and what doesnt