I am putting together all the pieces of my first ever campaign that involves leeching from an authority site and mimicking a viral effect. Part of this involves drip fed delivery of social signals. I wanted to ask how this works. When services offer X Facebook shares, Y Twitter shares, Z Google +1's etc for a url of mine I don't understand some things. Do I have to create accounts on all of these platforms and then these accounts are used by the service? Or how will my url be shared, as in will it be as part of a status/tweet and if so do I have to make unique content for each ones? Also is there a way of me verifying that the service is actually providing the social signals? Would something like the MozBar suffice? Thanks.