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Noob-ish question but can't find an answer anywhere - Will give rep for best answer

Discussion in 'Black Hat SEO' started by sadshow, Jun 7, 2013.

  1. sadshow

    sadshow BANNED BANNED

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    I have been in IM for years but I am just starting my first SEO-based project. I'm having trouble finding information on category structuring with SEO in mind.

    Is it easier to rank a category or a page/post for a specific keyword? For example, a category page could potentially have lots of links/titles and excerpts for different content/articles related to the keyword, whereas, a post/page might be more accurate with the text and title, but with less overall content than a category page.

    Hopefully I said that in a way that makes sense. I can't find a solid answer to this anywhere and I can't structure my site properly until I know this. Thanks in advance for your input.
     
  2. carlikito

    carlikito Regular Member

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    Im not an expert by any means. You rank "Pages" not categories, the content in that particular page will help you rank for whatever keyword you are targeting.

    If you try to rank a category page with nothing but links to other pages and a few words of unrelated content, you will have a way harder time trying to rank for the same keyword versus a specific content page.

    Hope that helps.
     
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    Last edited: Jun 7, 2013
  3. sadshow

    sadshow BANNED BANNED

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    I was hoping for opinions from at least a few people, but thanks for taking the time to reply to my thread man I appreciate it.
     
  4. neweaver

    neweaver Regular Member

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    You rank a page and not the category. In terms of links, you need to send links to individualized pages that contain content and/or text that displays your keyword with proper density. I have actually tried linking to my category page in the past and saw very little positive benefit from it. The category will index on Google, but in terms of SEO, go with the page with content relating to your keyword.
     
  5. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP Premium Member

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    That would really come down to the keyword in my experience. A broad keyword can't have a page covering it, but more like an intro page - like a category page, serving as a gateway to the various posts (smaller keywords). For big keywords - always go for category - fresh content on the page too as the listings change as you add more content.
     
  6. YoungCeaser

    YoungCeaser BANNED BANNED

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    I like to use categories for keywords up to 1-2 words, and anything longer (long tail keywords) goes like a page. And use the pages 100% unique content with 2% keyword density, and dont forget to use google authorship. Also have found that is very good to have video and picture related to the post. You could include it in the file name as well. This works very good for me :)
     
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  7. turdface

    turdface Supreme Member

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    Your question is a little confusing. I assume you are talking about wordpress since you mentioned categories.

    Say you have a page like this:

    www.domain.com/blue-widgets

    That is a page that talks about blue widgets. That is the page you would try to rank for "blue widgets." You may or may not even have a category associated with it.

    You might have another page like this:

    www.domain.com/green-widgets

    That is the page you would try to rank for "green widgets." It may or may not even have a category associated with it.

    Both of those posts may be filed under the category of "widgets" or they may be filed under other categories or they may not even have any categories associated with them at all.

    Depending on how you have the permalinks set up, the category may not even appear in the URL as in those examples above.

    If you have them both in the "widgets" category and you have your permalinks set to show categories, then the URLs may look like this:

    www.domain.com/widgets/blue-widgets
    www.domain.com/widgets/green-widgets

    In that case, your category would be www.domain.com/widgets but you probably wouldn't try to rank that page, although sometimes you will see those pages show up in the search results.

    Does this answer your question?
     
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  8. Lazlo1967

    Lazlo1967 Junior Member

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    I think you probably mean siloing. Let me give you an example from one of my clients. They sell widgets in every city/town in the country (in this case the widget is something that would normally be searched for with a local keyword - so say "pizza houston texas). In this case we might do a silo for each state and under each state we have all of the cities in that state. If we stick with the pizza example we have a page for "Pizza Texas" and under that we have "Pizza Houston, TX" ,"Pizza Dallas, TX", etc.

    In this case we want both the main silo (category) to rank and each page. Since each page is more highly targeted (I assume this would be the case with any other silo you develop) there should be less competition and should therefore be easier to rank. Obviously, we might also want the main silo page to rank. But this depends. In the pizza case above it doesn't really help to rank the main silo page (Pizza Texas) since it gets few searches and probably fewer actual sales (people need a pizza place close). However, if we were selling say SEO services we might want the main silo page to rank since we can presumably sell that service to anyone in the state.
     
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  9. Goal Line Technology

    Goal Line Technology Senior Member

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    lol @ turdface

    Code:
    http://bluewidgets.com/
     
  10. sadshow

    sadshow BANNED BANNED

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    Really good answers thanks guys I appreciate the help. Rep given to 2 of you as promised.