Discussion in 'Black Hat SEO' started by Not Ste Hughes, Aug 26, 2015.
There may be less volume, but is the competition for those keywords also less? Meaning ranking for them would take less resources.
Would he be better spending the money advertising on the manufacturers most popular help forum?
Just because the market has less searches now, could it potentially increase in the future? In which case dominating the search places now will leave you in a stronger position then starting when the market becomes more competitive.
Be honest with him and share your thoughts! I'm pretty sure you've got enough courage .
Also, as FutureProofSeo said, ask him about the market and if it's been growing ? How many years ? How many physical sales is he doing and how it's been improving over time... ? Be honest and wait for a future partnership with this guy! Keep the good reputation!
I have no issues being honest with him and explaining why SEO would not work at this time, I'd rather offer him a solution though and earn some cash.
My reputation is everything locally, its something you cannot buy.
So in theory you could do a bit of optimisation, and parse the links through some social syndication. Minimal cost with some average ranking power, which could potentially bring sales without investing a lot of time and money into it?
I'm the same you , a little bit confuse.
Don't depend on Google searches for traffic. Not all business relies upon search engine for traffic.
I would suggest that your friend starts a forum or review websites so that those people who are interested can participate in the community. And then sell from there. You don't need an ecommerce shop to sell. Sometime a review or community communication aka Blackhatworld style can help to sell easier. Review or create discussion for specific parts of the motorbike. Example what is so special about this part, ask if anyone is having the same interest in x product.
Hope this helps. I won't go into details of this strategy as each of us has a customized version. Exercise your creativity on this.
go beyond seo and go on the offensive. build landers and drive traffic to them. split test, split test, split test
facebook has a highly targeted ad platform that might be able to sniff out the market for obscure products like this. other social media sources are following suit. display might work too but can take quite a bit of trial/error and tends to work best in tandem with retargeting
seo is a given but to build a solid business advertising dollars must be spent. you'll then be managing ongoing advertising campaigns for your client which results in ongoing consulting fees for your business
Whether or not the ranking(s) are profitable for the client is irrelevant (To you). Your compensation (monthly fee) is for your time & effort that's invested in to ranking the site, THAT is what the client is paying for, your effort and expertise. Can you imagine if every SEO agency/provider rendered their service(s) based on the clients sales performance? It wouldn't work, this isn't a "pay per performance" service and the client should understand this "up front" before any payment is made.
Of course, you're not going to "guarantee" rankings (Even if competition leads you to believe you can) or "sales performance", no one can (Or at least shouldn't).
Now, should you run in to a situation where you have him ranked but he expresses concern about spending more then he's bringing in, with him being a business man, I'm sure he'll have the sensibile understanding that the monthly fee he's paying is for your service(s), time and effort.
He can't possibly be under the impression that your monthly fee is a guarantee of sales (Nor ranking for that matter) and as long as this is understood before any service(s) are rendered, I don't see you running in to much of an issue.
Of course, write up a contract with a disclaimer that will protect you clearly stating that there is no guarantee of ranking(s) nor sales. Also be sure to tell him "Up Front" about the search data (search volumes) you've compiled so he's aware that if/when he is ranking that the expected sales volume would be low.
I think the sneaky part of this is that people don't typically search in google for a specific part, they go to a known auto parts retailer and search there. So by looking at search volume, you're not seeing the sizeable population that is acquiring their products through a completely different route (which explains the high volume on ebay with such few searches). I think what you probably need to do is find a way to rank broadly for <manufacturer> parts or whatever, so that you're catching people who aren't looking for something specifically by name/model number. I suspect there'll be a lot more competition there (for example, the manufacturer itself), but that's where the volume is hiding.
I think the OP's concern here is that any client would be coming to him with the expectation that they will turn a profit from the investment. If his back-of-the-napkin math says that's not a realistic expectation even in the best-case scenario, he has a moral issue with taking the job. Sounds like that's not a problem you have, which is fine, but the issue at play isn't whether the contract protects him or whatever, it's simply his conscience.
while you are at it, it seems like something which could fly well on instagram, running an account on instagress costs $10 per month (i think), you can schedule the media uploads on latergram for free, he doesn't need to know about the exact costs and you can drive very targeted visitors for peanuts and with little effort, if it will translate into sales then good, if not, you lost $10, big deal, worth a try i think
if he doesn't have an instagram account just yet, i think it would be more cost effective than SEO and faster too, but why not do both?
Share your thoughts, identify proper keywords and move forward.
I don't agree with this approach. This is why Agencies and so call SEO experts are giving this industry a bad name. Every marketing effort including SEO should be geared towards helping client attain sales. Put yourself in the client shoe, how would you feel when you pay for someone service and you cannot see the improvement in sales? Who cares about ranking on search engine when you cannot get conversion. You can take a low competition long tail keyword without conversion possibility and rank thousands of them on Page 1 but for what purposes?
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