1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

No movement in serp since last oct update

Discussion in 'Black Hat SEO' started by cocococo, Oct 30, 2012.

  1. cocococo

    cocococo Senior Member

    Joined:
    Mar 1, 2012
    Messages:
    911
    Likes Received:
    426
    Am I the only on here experience this, there seems to be slim movement in serp, even throwing high pr link to site is not doing much effect since last week update.

    Anyone having same experience?
     
  2. Scritty

    Scritty Elite Member Premium Member

    Joined:
    May 1, 2010
    Messages:
    2,807
    Likes Received:
    4,496
    Occupation:
    Affiliate Marketer
    Location:
    UK
    Home Page:
    Overall serp movements have slowed down a lot over the past couple of years with two notable exceptions.

    1) The "new website" dance that can have webmasters jumping for joy one day, and in despair the next. That still goes on.
    2) Rank modification algorithm. The "test" that Google now throws at any site or URL within a site that it thinks is looking to game SERP's or PR "Extreme Rank Transition" and Rank modification (your site goes from 5 to 500, yet your PR goes from 0-5 overnight..none of it it is real -or permanent, it's a test to see the ongoing linking and content adding metrics of the site are affected)

    Other than those two, SERPS have slowed a LOT.

    Google (and Bing and Yahoo) are keen to prevent new sites getting high rank quickly for commercial terms, they like to see sites (and URL's) go through a "proving process" that can take months in some cases.

    The major negative in Google in particular is the SERPs penalizing of sites that have advertising in the first 720 pixels horizontally, the negative affect of this between July and October 2012 is greater than the "EMD" slap - which would be better termed an "EMD smoothing for commercial terms" as the overpowering sites simply due to domain name as been levelled off. It still seems to confer some benefit, but only in the same was as a correctly titled page or post would give some benefit.

    The slow down of SERP's movements, the extra analysis of link covenance and the commercialization slap (mixed with the leveling of the EMD benefit for commercial terms) has had the largest and most profound effect on MFA micro sites. It's almost as if these metrics were established specifically to target tiny sites with adsense.

    While many in the MFA sites continue to do well (including some of my clients and colleagues) many have fallen quickly over the past few months. The difference seems to be links.
    Contrary to what the mood is in SEO, links are more impoertant than ever. However the benefit seems to be a steady number of links over a long period of time targeting all valueable internal URL's withing a site with the current best practice of good content and diluted anchor text spread.

    As many MFA sites were built specifically with EMD domains, it might be the case that many webmasters are attributing their SERPs drop to the EMD leveling alone. It is more likely that the over commercialization penalty has hit them. The number of sites dropping and the scale of the drop for sites with above the fold advertising since July 2012 is almost 3x the effect of the EMD smoothing.

    The 720 pixel is a "sliding scale" the higher up the ad's the worse the hit. It seems to be zero at 720. Of course you NEED to have your adsense higher than 720, but exactly where you pitch it, and whether you might benefit from lowering it just 50 or so pixels - is something that webmasters might want to look at. Many I deal withg have regained substantial traction in serps as a result of quite modest changes in ad placement - and often the addition of decent content to the URL's in question. This includes several who were adamant that the penalty was purely EMD related.

    But even with all this right. It's rising in SERPs is generally a lot slower than it was even 18 months ago.

    Scritty
     
    • Thanks Thanks x 3
  3. dastard

    dastard Registered Member

    Joined:
    May 10, 2012
    Messages:
    93
    Likes Received:
    33
    Scritty,

    Every time I read one of your posts it seems there's new angles to seo I need to consider. Daunting, but extremely useful.
     
  4. cocococo

    cocococo Senior Member

    Joined:
    Mar 1, 2012
    Messages:
    911
    Likes Received:
    426
    @scritty, your so right, am looking for a long time traffic source now, and adwords is not an option, well in my niche, cpc is about 5bucks a click.

    I look deeper in serp and see site ranking on page 1 now, unworthy sites, crapy site with bad content, whats the hell Google's thinking.
     
  5. julia adam

    julia adam Jr. VIP Jr. VIP Premium Member

    Joined:
    May 29, 2011
    Messages:
    500
    Likes Received:
    25
    I agree Scritty you always bring points that are worth consideration. Thanks for improving and increasing our Knowledge.