1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

No global monthly searches for a keyword, should I use it anyway?

Discussion in 'Black Hat SEO' started by mqs1000, May 29, 2013.

  1. mqs1000

    mqs1000 Power Member

    Joined:
    May 4, 2013
    Messages:
    533
    Likes Received:
    56
    My friend owns a plumbing company. Google shows no monthly searches for a keyword I looked up "Bay Ridge plumber"
    Bay Ridge is an area in Brooklyn with a population of over 50,000 people. Is it wise to assume that Google may be wrong and make an effort to rank the keyword anyway? It has low competition and I could likely rank it within a couple of weeks.

    Or should you never bother with a keyword that shows no global monthly searches in the keyword tool?
     
  2. Beven

    Beven Elite Member

    Joined:
    Aug 30, 2011
    Messages:
    1,810
    Likes Received:
    937
    Location:
    United Kingdom
    I'm not sure what the minimum search is for it to show up, but it's not very high. You also have to take into consideration that it pulls the data from an average over the last 12 months, so if anybody had been searching it there should be some stats by now. I'd say it's probably not worth it but that's just my 2 cents.
     
  3. Jesperj

    Jesperj Power Member

    Joined:
    Sep 10, 2010
    Messages:
    502
    Likes Received:
    347
    Occupation:
    Web Designer
    Location:
    Far, Far away
    Home Page:
    Ive been ranking sites in Denmark for some time now, and were a small country, small cities. So most of the google tools are rather useless for me. Not enough statistics.

    What ive been doing is, checking the current top pages for the keywords, and either try sneak in a question about how many uniques a month, as im interested in advertising. Doesnt always work thou, but if its a very easy keyword, i take it anyway and might aswell give it a few high quality links. Just to be there hehe
     
  4. mqs1000

    mqs1000 Power Member

    Joined:
    May 4, 2013
    Messages:
    533
    Likes Received:
    56
    But how do you know if that top page isn't ranked for more than 1 keyword? Another words, let's say you contact a page that's ranked #1 for "Denmark plumbing" and find out how many uniques a month, but it so happens that that same page is also ranked #1 for "Denmark heating." Isn't the amount of uniques a month misleading since they are possibly people coming for more than 1 keyword?
     
  5. marketmonster

    marketmonster Junior Member Premium Member

    Joined:
    Dec 19, 2011
    Messages:
    112
    Likes Received:
    51
    For small local businesses I think it is worthwhile to rank for the term as those are valuable leads even if few people search for them... think of variations too... sometimes there can be a variety of long-tail there. You might also want to focus on setting up a Google Local page that shows up in the local results for the root keyword. A lot of people end up searching "plumber" and you aren't going to rank organically for "plumber" but typically Local results are the majority of the page for a term like that and you can definitely take steps to improve your position within the local results.
     
    • Thanks Thanks x 1
  6. WayneInc

    WayneInc Senior Member

    Joined:
    Sep 20, 2012
    Messages:
    1,178
    Likes Received:
    1,099
    you have to just start with broad and long tail keyword..
     
  7. Duffers5000

    Duffers5000 Elite Member

    Joined:
    Apr 1, 2012
    Messages:
    2,467
    Likes Received:
    7,615
    You want to look at your data again.

    I'm not at adwords at the moment but I just did a quick google search and that doesn't look like a no search term.

    There's yelp reviews, exact match domains and near match domains. And google places is listing plenty of plumbers in that area so I doubt it's as easy as you think.

    If that's the search area he wants to rank for then that should be a keyword on his list, he should be trying to rank for several keywords related to that area. Main streets, schools, parks, sports stadiums in that area, not just plumbers but emergency plumbing, fitters and fixers etc etc
     
  8. mqs1000

    mqs1000 Power Member

    Joined:
    May 4, 2013
    Messages:
    533
    Likes Received:
    56
    Google shows no searches and the more time goes on the more I feel that the Google keywords tool is useless
     
  9. futurestunner

    futurestunner BANNED BANNED

    Joined:
    Dec 26, 2009
    Messages:
    1,532
    Likes Received:
    1,036
    if no search then you must advertise your tool if it has "Buying" potential in your area or any special people
     
  10. Jesperj

    Jesperj Power Member

    Joined:
    Sep 10, 2010
    Messages:
    502
    Likes Received:
    347
    Occupation:
    Web Designer
    Location:
    Far, Far away
    Home Page:
    Well the pages ranking top 1 is usually the one i ask about having ads on, and if its targeted for this keyword, and gets 1000 visits a month from the client stats, then i "guess" the keyword have some traffic.

    Aint a bulletproof method sadly. But ye, as some other says, try Advertise yourself for that search term, and check how many impressions you get. :) Prolly the best one