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No Capital - Smart or Creative Ways To Pre-Sell 500 Items @ $250 a Pop?

Discussion in 'BlackHat Lounge' started by krzysiekz, Aug 4, 2012.

  1. krzysiekz

    krzysiekz Senior Member

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    Apologies if the title is a little vague.

    Im starting up a new e-commerce store here in Australia. It's going to be selling an electronic / technology item. I won't go into the details, because competition is already tight as it is.

    For the purposes of a (hopefully) informative discussion, I will say that it is a general appeal item. It should appeal to a good amount of people, on average.

    Now, the only issue is that I may need to buy around 500 or so pieces. I am trying to work on a smaller quantity, but it might be around that mark.

    I need to think of an effective idea on how to pre-sell 500 of these puppies. The pre-sale price will be a great deal (when comparing to any competitors) so that is a major advantage. At $250 you wouldn't find a comparable product, even if importing from overseas directly (not unless buying in bulk).

    So with price on my side, what could I do? I thought about maybe seeing if I could team up with LivingSocial or GroupOn, but at this price point I could only afford to give them around $10/sale of each item.

    I could also team up with some tech. Related blogs and offer them $10/sale for this pre-sale. Unfortunately I cannot offer too much more as margins are quite slim. I could potentially offer a bit more if it came down to it, but I need to make a fixed percentage to be there in case of warranty issues.

    Any creative ideas at all on how I could approach this?
     
  2. ThreadKiller

    ThreadKiller Power Member

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    Just a hint, check out bulk buying sites. There must be some aussie ones available. Try to get 500 people that way. If the price is right it should work.

    EDIT: Sry, the phrase is "group buying", not bulk buying. Here's a site http://www.allthedeals.com.au/
     
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    Last edited: Aug 4, 2012
  3. krzysiekz

    krzysiekz Senior Member

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    Thanks Killer,

    I was thinking of approaching sites like that. Although I did not know of the one you linked just yet. Thank you for your post!
     
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  4. krzysiekz

    krzysiekz Senior Member

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    Anyone else? :)
     
  5. Untouchable

    Untouchable Supreme Member

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    Contact Manufacturers DIRECTLY and negotiate a good price with them. You can contact manufacturers via Ali Baba. Then the cheapest way is to print about 5k flyers and put them up in front of major retailers. Since you will be selling product that are directly from the manufacturer your cost will be low and therefore the people are likely to buy more. Dunno if this will help> Anyways, GOOD LUCK!
     
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  6. krzysiekz

    krzysiekz Senior Member

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    Hi there,

    Thank you for your post. Yes, I am already dealing directly with the manufacturer on this but need to think of a creative way to pre-sell 500 units of the item. The pricing will be very favourable.

    Have you personally used the flyer method?
     
  7. Untouchable

    Untouchable Supreme Member

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    No not personally but I have seen MANY people use it. Just make it like a squeeze page. Attractive and eye catching. Put on the parking lots of major retailers, Get a catchy domain name and Voila. You should be getting targeted visitors.
     
  8. krzysiekz

    krzysiekz Senior Member

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    Thanks :)

    Anyone else have some bright ideas?