There are a lot of variables to it. And mainly if you are only hunting those local businesses who has an expired domain your keyword research will be too restricted, to a point that its almost impossible to find good keywords. I Like your creativity though xD No, you can make this work from being anywhere. Regarding the calls, you dont pick the call untill its rented out to a client who can actually pick the call. This is just a random keyword i used for illustrative purposes. Thats a whole new topic by itself! There isnt a definitive answer to this which can just be told in one post. One advice which i can give you is to experiment things till it is actually working Hey, Thanks a lot for your feedback! Sure go ahead, all the best Selling depends on your personal skills. And trust me its way more easier than finding clients for client seo. For this method finding clients is actually very easy compared to finding clients for Clinet seo. Since you will be renting out the leads only after sucessfully ranking your properties (with genuine customer calls coming in) no company would want to deny your offer as you already have a product when you are approaching them (unlike client seo) Regarding the website, though its not a necessity but having a website will definately help you. There is also an option in GMB which allows you to have a free website, even that helps a lot.