http://smallbusiness.yahoo.com/advisor/wayfairs-road-1-billion-040000543.html Interesting read. Although I would skim around, its really long. Basically, a company managing 250 some niche sites and using dropping shipping to generate $500mil in revenue. What is interesting is that they took a huge leap and risk away from their business model recently by moving away from SEO. So, do you think it really was because the company is going forward, onto the "road to $1 billion" or because google has been more aggressively changing their algo and they did not see their business model being sustainable long term since these website are unlikely to provide any real content?