1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Niche subdomain? Silo on main site? What would you do?

Discussion in 'White Hat SEO' started by 323410, Sep 12, 2019 at 3:41 AM.

  1. 323410

    323410 Registered Member

    Joined:
    May 4, 2019
    Messages:
    87
    Likes Received:
    31
    Hey all!

    A client of mine has a medical website and he wants to focus on a specific medical condition. The site is pretty big already (300+ pages, services and doctors) with dozens of different services that he offers but now we want to build out one in particular.

    What i was thinking is to create a subdomain where i would put maybe a quiz and like 20 articles about the specific service, covering all aspects of it we would be driving paid ads to this as well.

    What would you do though, put all of this on a subdomain or put it on the main website and just interlink everything and keep it in its own category or something.

    I look forward to any insight you can provide.
     
  2. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    8,667
    Likes Received:
    5,324
    Occupation:
    Plumber
    Location:
    Hell
    Home Page:
    Why subdomain? Create a separate section on the site. Go with this one domain.com/blog with a fresh copy of the new site if you want a completely new design.
     
  3. 323410

    323410 Registered Member

    Joined:
    May 4, 2019
    Messages:
    87
    Likes Received:
    31
    I was leaning towards subdomain because of what i had heard from a video from Neil Patel. It said you could do this on subdomain or a different subdomain, but he didn't say on the actual website.

    But yea I don't know why he would say subdomain instead of putting it on the actual website. But i really like your idea of putting it in another folder though! Especially because the current wp theme we are using on the actual website isnt the best and we want to migrate it to a better theme in the coming months. So by putting this in its own folder we could use the new theme that we want to move to..i like your thinking.
     
  4. Lamuks

    Lamuks Jr. VIP Jr. VIP

    Joined:
    Mar 10, 2014
    Messages:
    522
    Likes Received:
    121
    Subdomains act as their own sites and won't receive the SEO benefits.
     
  5. MountainGuy

    MountainGuy Regular Member

    Joined:
    Jul 9, 2019
    Messages:
    452
    Likes Received:
    256
    Gender:
    Male
    I would absolutely put it on the same domain.

    Don't get caught up in the gurus bs too much.

    You would just be creating a big headache for yourself putting it on a subdomain imo
     
  6. 323410

    323410 Registered Member

    Joined:
    May 4, 2019
    Messages:
    87
    Likes Received:
    31
    Ok well theres no doubt what the right choice is here. Thank you for your input!

    While we are on the subject, what about the look. The general website covers all health conditions from old to young, men and women, but this new section is only for women.

    Should i keep the look and theme the same for this new section? Or would it be ok if i changed the look, the menu's and maybe font to better suit the audience of this specific section? Im a bit worried about what it would be like when they go from the main site to this new site if it looks different, although i could keep the same colors and logo throughout at least
     
  7. FatBee

    FatBee Jr. VIP Jr. VIP

    Joined:
    Apr 4, 2015
    Messages:
    1,097
    Likes Received:
    539
    Gender:
    Male
    Neal who? Buy established websites and resirect them guy? No ty. Create a section on the ongoing page. You can even change the design for that section.
     
    • Thanks Thanks x 1