I see this constantly with these niche sniper type sites and I only pay attention to the ones actually ranking well so I am assuming there is some reason for this. They will target a product say its called "rancor". They will have their review, then they will have additional posts like: "Why you should trust rancor" "Is rancor safe" "More indepth look at rancor ingredients" "benefits of rancor" I was under the impression shoving your keyword in every post wasn't really beneficial and likely to come off as spammy. However, I noticed this trend amongst high ranking sites like this pretty commonly. I can understand the logic of the owner, thinking hes more likely to rank atleast one the posts for his keyword; or how it defines his site as a niche surrounding "rancor". But is there actually any cumulative effects or reason for adding your keyword in every post like this?