Niche site query - How broad or narrow do you keep the niche site?

XahX

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Hi Peeps,

I've established my niche and I have a two-part question, which I think I know the answer to but still need verification.

Let me use an example to better explain myself. For example, Golf. Which would be the best niche scenario:

Scenario 1
  1. Subcategory Golf Clubs - then further subdivided into putters, drivers
  2. Subcategory Golf Clothes - men clothing, women clothing, etc
  3. Subcategory Golf Accessories - gloves, golf bals, golf tee
Scenario 2
  1. Subcategory Golf Clubs - and expand the shit out of it
    1. Wood Golf Clubs
    2. Iron Golf Clubs
    3. Hybrid Golf Clubs

Finally the questions :) I know from reading from BHW posts, that if you had to go with Scenario 1 you're going to have to pour in time, energy and money to compete with the big bois and become an authority site. So should the focus of the niche site be more towards scenario 2? If yes, can you then enter into different niches within the same site? By targeting low competition keywords in one niche, establish yourself in that area and then move onto a different niche, and ultimately linking both niches together always within the same domain. And if yes, should the domain be broad or specific? Example: broad - golfuniverse (dot) com or narrow - golfclubsandapparel (dot) com?

Thanks for reading my post and bear with me a bit I'm new to this and overthinking my niche :D
 

tazarbm

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both!

Golf is the niche / topic / industry (whatever you want to call it), golf clubs / clothes / accessories are the categories in that niche, and wood / iron / hybrid golf clubs are sub-categories in the golf clubs category. So, you should combine both of your scenarios into one :)

if you had to go with Scenario 1 you're going to have to pour in time, energy and money to compete with the big bois and become an authority site. So should the focus of the niche site be more towards scenario 2?
it's important to have a good site structure that's clean, intuitive and easy to navigate. And you can obtain this structure even if you combine both scenarios, like I said. And once the structure is set up you can then focus on more important things, like long tail keywords. Unfortunately, I've got no clue about golfing, so I can't say which competitors are big or small (outrankable), but even so, I dare predict that none of those keywords will rank you up top without a fight. Ecom keywords that are 2 or 3 words long are usually competitive, no matter the niche. That's why you might need to target way longer keywords, think of 8 or 9 words long (you might get away with shorter keywords, but you'd have to nail your keyword research)

If yes, can you then enter into different niches within the same site?
you mean, niches that are different to golf? Or still related to golf but with different intents (like for example golf memes, or golf-shaped cakes, etc)? If the niches have anything - even remotely - to do with golf you can target them just fine. This will help build your topical relevance and authority, which are so important nowadays, especially in competitive niches like golf I feel might be. And if you're referring to niches relevant to golf then a broad domain name would be more suitable (and this answers your other question, about which domain to choose)... Actually, no matter if the niches you wish to expand to are golf related or not the domain should still be broad. You only go with specific domains if you target only one sub-niche / sub-category (golf clubs, golf clothes, etc).

and ultimately linking both niches together always within the same domain
sure, you can always add more categories (sub-niches) to your main category. You just need to pre-plan your site so that you can end up with a clean, intuitive and easy to navigate structure even after you add more sub-categories later on. Pre-planning your site properly is 50% of the SEO work done :)
 
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