Niche research question

Darn just when i thought i was getting good results from keyword research lol

i'm reading an e-book and they do this:

Code:

allintitle:"lose weight fast diets"

But i noticed senuke does this without quotes:

Code:

allintitle:lose weight fast diets

The results are out by 10x, what's the proper way to do it would you say?

thanks guys

Graham

 

Using quotes in a search engine only brings back results that those words are found in that exact order. Not using quotes just returns "relevant" information with those keywords.