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Niche Research – Dominate Youtube + PPD/CPA

Discussion in 'YouTube' started by S1lv3rdo7, Mar 29, 2013.

  1. S1lv3rdo7

    S1lv3rdo7 Regular Member

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    I wanted to make a thread for people to get an idea on how to go about niche research for YouTube. I?ve talked to a lot of people who just pick something popular and start making videos. The other scenario is people who just make videos about everything and see what gets results. If you don?t pick the right niche or pick the best keywords you could have the best video in the world, but it?s not going to bring you traffic or money. I?d rather work smart, not hard. Couple of concepts I?d like to throw out there and get some opinions on.

    Once you have an idea for a keyword from whatever source (TV, IGN.com, etc.) I guess the best place to start would be Google Trends. You can verify there if it's a hot niche or not and get an idea of what countries are interested in it as well. Which is helpful when you go to pick offers for that download. If it's a good one then it's time to move onto keywords for your video / lander page.

    Using Google Adwords tool to find niches that have 10K-40K Global searches (broad matches not exact). The competition column can be misleading. For example it could say ?Low? but have a million results in Google. I?m not sure about using that as an indicator. I guess those results would apply more when making your landing page for Google.

    There is a section on the tool where you can specify the site www.youtube.com is that the same thing as just using the YT KWT? Those results would be in relation to how Google ranks the videos on YouTube, not how YouTube ranks them internally. Is the GKT even a valid resource for finding niches on YT? I think it's more for just getting keyword ideas to search for on YT KWT.

    I would assume that using the YT keyword tool is obviously more applicable to finding out what people are searching for on YT. It may be common sense but I?ll just say it. It looks like after you drill down on a niche (to cut out competition) you still want to use the most searched for keywords in YouTube to drive traffic. Then make your video about that refined keyword.

    Once you find a niche that?s in that range how you do compare it to the YT results without going to check in YT for each keyword?

    For example, if I find a keyword that has 20K searches in the YT keyword tool. Then I need to go to YouTube to see how many results it returns. Optimally I guess it should be the same or less (ideally). Is there a better way than having to check each one?

    How many views on a video would you consider to be competitive?

    I know it depends on the niche. I guess what I mean by that is there are several booster sites out there, and you can also buy views. With those variables in mind is 40K a realistic number to shoot for? If not, how would you go about establishing an average? I guess just by looking at the videos on page 1, or using the sorting options in YouTube to ?views?.

    I'm learning that even if you get close to a good niche with your keywords you're not going to get any traffic without having views and user engagement. You're either going to have to use boosting services or purchase them. Spending money on a video that hasn't made you any yet is a big risk. That video could be deleted or flagged and it's money down the toilet. If you have a good niche and use some free services to build your video then maybe throw some money at it.

    Let's hear what you guys think and hopefully can answer some of my questions.
     
  2. darrenjzy

    darrenjzy Junior Member

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    This is not a guide, but questions. Albeit, good questions.

    "competition" on GKT is for biding on the ads.
     
  3. S1lv3rdo7

    S1lv3rdo7 Regular Member

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    It was never meant to be a guide. As I stated in the first paragraph. A "thread" to gather opinions on the topics I presented.

    Thanks for reading anyways.